Crisis at Christmas raises money to open Crisis at Christmas centres welcoming over 4,200 homeless guests, and provide services all year round to help people out of homelessness for good.
Every year the campaign is refined – whether through better targeted media and print buying or analysis of the best postcodes for doordrops. And introduces innovative new ideas such as dynamic bidding on display advertising or growing the use of terrestrial TV.
Crisis at Christmas 2016 smashed income targets, raising £13.1 million, making it the most successful appeal to date. ROI for warm activity was well above target reaching an amazing 27.46. Our lead creative for warm supporters has been rolled out for cold, producing record-breaking results.
The success of this campaign has enabled us to drive forward with our ambitious plan to end homelessness for good.