Breast Cancer Care and The Football Association

#PassItOn

 

They say 'opposites attract' - and this remarkable partnership was a beautiful match. Two sides came together to share resources, expertise and reach to engage new audiences with life-saving information.

Breast cancer is the UK's most common cancer and every year it claims the lives of around 11,600 of our loved ones (that's 32 women every day). Early detection can save lives - yet many are unaware of the signs and symptoms and what do to if they notice anything unusual. 
Breast Cancer Care set about tackling this with The FA in three game-changing ways:
1)Using The FA's instantly recognisable brand assets and the reach of their social and multi-channel communications platforms to promote life-saving messages on a scale unachievable on our own.
2)The FA speak to an unrivalled number of men - a typically hard-to-reach audience who we asked to play a crucial role in passing on these messages to their wives, sisters, mums and girlfriends. 
3)There's a correlation between areas of deprivation in the UK and late diagnosis of breast cancer. With football clubs at the heart of these communities, money raised through the partnership funded a pioneering co-branded awareness bus roadshow, taking life-saving messages into at-risk communities.

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