Shortlist

Beanstalk

Beanstalk is a national children’s literacy charity whose goal is for every child to leave school able to read well so that they can thrive in l...

The Brain Tumour Charity

Brain tumours reduce life expectancy by 20 years on average, the highest of any cancer, and are the biggest cancer killer of children and youn...

Child Bereavement UK

Every day Child Bereavement UK deals with something that many people find too unbearable to contemplate – the untimely deaths of a parent or a c...

Leap Confronting Conflict

Leap Confronting Conflict has 30+ years’ experience providing conflict management training and support to young people and the professionals wor...

A taste of The Brain Tumour Charity

The Brain Tumour Charity

What better way to wake up in the morning, than with a cup of coffee? Much like that first cup of coffee setting us up for the day, we know...

The Bedfordshire Family

Home-Start Central Bedfordshire

Agency: Makilo

Our small charity is based in Dunstable, serving the Central Bedfordshire area. We produced an annual report that was much different than in previ...

Newcastle United Foundation

Newcastle United Foundation's Annual Review for 2016/17 showcases the diverse community we work with. We are successful in engaging people in our ...

Quarriers

Quarriers is one of Scotland’s leading social care charities. We provide practical care and support for thousands of vulnerable children, ad...

Preventing a public health crisis

Change Grow Live

In May 2017, CGL was called upon to transfer in staff and services from the stricken provider Lifeline. We only had a few weeks’ notice to s...

Flash - #MakeItHappen

Diabetes UK

Flash Glucose Monitoring is a new technology that can help people with diabetes safely manage their condition, improve their quality of life, ...

Empowering Syrian Refugees in Jordan

Mercy Corps Europe

Syrian refugees residing in Jordanian host communities face multiple daily challenges due to a lack of documentation, including the ability to acc...

Universal Credit: Filling the Gaps

The Trussell Trust

The Trussell Trust supports a network of over 420 foodbanks to provide emergency food to people in crisis, offer additional support and campaign f...

Battersea

Battersea is a much-loved charity with a rich and storied history, however research revealed that while awareness was high, perceptions of the...

Blue Cross. Pets change lives. We change theirs.

Blue Cross Animal Charity

To achieve ambitious growth targets to help more pets in need, Blue Cross needed to grow its supporter base. So we refreshed the brand with a u...

Keep The Joy Alive

Children’s Hospices Across Scotland

Agency: Different Kettle

Children’s Hospices Across Scotland, better known as CHAS, needed a profound step-change in brand perception that would heighten awarene...

Sexwise new campaign brand

Family Planning Association

Agency: IE Brand

The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationshi...

Royal Hospital Chelsea

Agency: Deep Design

'Onward with Purpose and Pride' Throughout its 300+ year history the Royal Hospital has been the home of the iconic Chelsea Pensioners; ret...

Winston's Wish

With ambitious plans to reach more bereaved children than ever, Winston's Wish needed a new look that echoed those ambitions. The refreshed br...

Transforming Childhood Adversity

Body & Soul

Body & Soul transforms the life-threatening effects of childhood adversity. Established in 1996 to address a gap in HIV services for children and ...

A new model to fund the global struggle for LGBTQI rights

GiveOut

Around the world, people face horrendous human rights abuses based on their sexual orientation and gender identity. Lesbian, Gay, Bisexual...

Royal Free Charity Direct Services Pioneering Change

Royal Free Charity

Agency: Polygon PR

Traditionally NHS charities, including the Royal Free Charity, are grant-giving bodies to their parent hospital, offering no direct servic...

Early Family Intervention Project (E-FIP)

Threshold Das

Threshold DAS’s, E-FIP Programme is an innovative Early Family Intervention Programme offering support to women, men and their children ...

Borough Market: Leading the way on drinking fountains

Agency: Barley Communications

  Reliance on single-use plastics is a worldwide environmental issue that must be tackled to diminish the climate change impact of production ...

Wood Green Integrated Campaigns

Agency: Campfire Marketing

Listening makes all the difference. In the case of Wood Green, it can take a small, local animal charity, and make it a major player. W...

Getting the UK to Come Out For LGBT

Agency: Mr. President

For many people it feels as though great strides have been made towards LGBT rights in the UK following the legalisation of gay marriage. But the figh...

Each Child. Each Future.

Agency: Tonic Agency

The link between low income and low academic attainment is greater in the UK than almost any other developed nation. Children eligible for free school...

United Against Dementia - building a movement for change

Alzheimer's Society

One in three babies born today will develop dementia. It's the biggest health and social care crisis of our time. Yet, despite some progress&#...

Five Year Sentences for Animal Cruelty

Battersea Dogs & Cats Home

In 2017 Battersea successfully campaigned for a change in legislation that will protect thousands of animals from senseless cruelty. In less than a ye...

Square Mile Challenge

Hubbub UK

The “Square Mile Challenge” was an innovative, ambitious coffee cup recycling campaign that aimed to prove that paper coffee cups can ...

One Life One Shot

Meningitis Research Foundation

Meningitis Research Foundation’s insight-driven One Life One Shot campaign aimed to raise awareness and increase uptake of a lifesaving meningit...

This is Engineering

Royal Academy of Engineering

The UK has long faced an engineering skills and diversity crisis that threatens social and economic growth. In spite of being an essential part of our...

Personalised fundraiser videos

British Heart Foundation

Developing relationships with supporters is key to the ongoing success of any fundraising strategy. Sending the same comms to all participants with th...

ONE campaign's 9 Countries Quiz

ONE

Agency: Forward Action

130 million girls didn’t go to school today. Not because they didn’t want to, but because they weren’t allowed. Poverty is sexis...

Talk to Sellu - Messenger Chatbot

WaterAid UK

We designed a Facebook Messenger chatbot, ‘Talk To Sellu’, as an open-ended content journey with a wide range of paths to discover...

WDP Capital Card®

Westminster Drug Project

WDP: London’s most innovative substance misuse provider WDP maximizes every penny we receive from third sector funding. With our portfolio acro...

Brazelton Centre UK

The Brazelton Centre UK is a small registered charity supporting parents and newborn babies to foster positive early relationships, which reduces ...

Revolving Doors Agency

Established in 1993, we work to break the cycle of personal crisis and crime we call the Revolving Door. We do this by influencing policy, cre...

The Funny Thing About Teaching

Education Support Partnership

Education Support Partnership hosted ‘The Funny Thing About Teaching’ - a fundraising comedy night to promote wellbeing for all staff work...

The Cake Campaign

Islamic Relief UK

The Cake Campaign used the holiest month of the year for Muslims, the month of Ramadan, in 2017 to raise funds for the crisis in Syria in an i...

Christmas Campaign 2017

RNIB

Imagine a Christmas without The Snowman, The Nutcracker, or The Night Before Christmas. RNIB’s first creatively integrated Christmas ...

#Untapped

WaterAid

In Winter 2017 WaterAid aimed to raise more than ever before in a match-funded appeal and at least a minimum of £3.8m, most of which would b...

#JustLikeUs

WWF-UK

On average 55 African elephants are killed a day for their tusks. With more African elephants now being killed than being born, something had to b...

Byte Night

Action for Children

In 1998, Byte Night started with just 35 sleepers - the idea was simple; utilise the wealthy boom of the technology industry in the late 1990s to ...

Cupcake Day

Alzheimer's Society

Cupcake Day 2017 was a huge success, raising over £1million against a target of £750,000. Despite recruiting less participants tha...

Everest in the Alps

The Brain Tumour Charity

In February 2018, 30 intrepid skiers travelled to the Swiss Alps to ski the height of Everest, to raise over £500k for The Everest Resea...

Peppa Pig's Muddy Puddle Walk

Save the Children UK

Save the Children has teamed up with Peppa Pig to make a splash on the fundraising landscape – Peppa Pig’s Muddy Puddle Walk for Save the ...

2018 London Landmarks Half Marathon

Tommy’s

The LLHM is a new entrepreneurial event which created many ‘firsts’ both for the charity and events sector. Noticing a gap in the marke...

Heart Matters acquisition campaign

British Heart Foundation

There are seven million people in the UK living with cardiovascular disease (CVD). Heart Matters, from the British Heart Foundation, is a free...

The Brain Injury Community Service Relaunch

The Children's Trust

The Children’s Trust is the UK’s leading charity for children with brain injury and neurodisability. We provide rehabilitation, educat...

Know Your Place campaign

Girlguiding

Agency: J. Walter Thompson

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers. The ...

Light Up Christmas For Children

NSPCC

Agency: OMD UK

Many brands talk about ‘owning Christmas’. We went one better and literally switched it on with our ‘Light Up Christmas For Children...

#HeadHigh

Roy Castle Lung Cancer Foundation

As the only UK lung cancer charity, we are here to support people affected by lung cancer. Many of our patients and supporters talk to us about th...

Each Child. Each Future.

Teach First

Agency: Tonic Agency

The link between low income and low academic attainment is greater in the UK than almost any other developed nation. Children eligible for free school...

Children for Health

Children for Health seeks to mobilise children and young adolescents in the Global South to become health activists in their communities. Our radical ...

The Children's Sleep Charity

The Children’s Sleep Charity is the only national charity specifically offering specialist support to all children, young people and their f...

The Daisy Garland

Set up in memory of our daughter Daisy in 2004, The Daisy Garland is the only national, registered charity working exclusively to support some...

George and the Giant Pledge

Despite facing every parent’s worst nightmare, on receiving the news that their then four-year-old son had cancer, the Woodalls took it ...

Just Like Us

Just Like Us (JLU) is working for a world where lesbian, gay, bisexual and transgender (LGBT) young people live awesome lives. Why? Because gr...

Tutors United

Tutors United envisions a world where income has no impact on education. That is why we are on a mission to use the power of tutoring to break down th...

Bridging the Gap

Penningtons Manches

In 2017, our charities team carried out a significant thought leadership project by commissioning a survey exploring the relationship between char...

Paris Smith Charity Forum

Paris Smith

We set up the Paris Smith Charity Forum to champion the free exchange of information and ideas between Chief Executives and trustees of charities with...

ACTion Lincs

P3 Charity & Addaction

ACTion Lincs is a Housing First project that has adopted the Assertive Treatment Community model from North America; it builds on learning from the wo...

Any Old Irons, part of Football Friends

Friends of the Elderly and West Ham United Foundation

Since 2015, Friends of the Elderly and West Ham United Foundation have been working together to implement the Any Old Irons programme, part of...

Equal Access Loan

RefuAid and Street UK

An Engineer driving a taxi; a Paediatrician working as a waitress; a Neurosurgeon stacking shelves. RefuAid and Street UK have partnered to launch an ...

Metropolitan Tutoring Young Residents Programme

Tutors United

Agency: Metropolitan Housing Association

What happens when the worlds of housing and education collide? Metropolitan Housing Association was the first of its kind to believe in Tutors Unit...

Saints Foundation & The Big Issue

  Saints Foundation and The Big Issue collaborated to establish an innovative way of: changing negative misconceptions of vulnerable adults...

Windrush Coalition

IMiX, Joint Council for the Welfare of Immigrants, Praxis Community Projects, Runnymede Trust, Refugee and Migrant Centre

IMiX and the Joint Council for the Welfare of Immigrants worked with Praxis Community Projects, Runnymede Trust, and Refugee and Migrant Centr...

Bliss & Pampers

For parents of babies born premature or sick, what should be a moment of pure joy is transformed into an overwhelming and often distressing experi...

British Red Cross & Co-op

Loneliness and social isolation affect over 9 million people of all ages across the UK and can be as harmful as smoking and obesity(1). Yet in 2015...

Look Good Feel Better, Refuge & Benefit Cosmetics

In a unique and exciting partnership Look Good Feel Better (cancer support charity), Refuge (domestic violence charity) and Benefit Cosmetics join...

Medair UK & Qlik

We (Medair) are an international aid agency working in 12 countries. Our corporate partner, Qlik, is an international Business Intelligence so...

Royal National Institute of Blind People & Specsavers

Specsavers, the world’s largest privately owned optical group and the pioneer of the joint venture business model, and Royal National In...

Save the Children & GSK

Save the Children and GSK joined forces in 2013 to help save one million children's lives. We recognised that by working together and combining ou...

Rebecca Adlington

Encephalitis Society

When Rebecca Adlington’s sister Laura was diagnosed with encephalitis which is brain inflammation, it was a terrifying time for the whole fa...

Carey Mulligan

Alzheimer's Society

Carey Mulligan’s commitment and passion to transform the lives of people affected dementia has been a driving force in Alzheimer’s Society...

The Yogscast

Whale and Dolphin Conservation

The Yogscast are superstars of the gaming world and their reach and influence is exceptional. They run one of the biggest and most influential YouTube...

Ruth Wilkinson

Kent Union

Ruth is 23, but she has been the most inspirational and capable chair I have worked with in 25 years serving on charity Boards and 17 years as a c...

Adeem Younis

Penny Appeal

Adeem Younis, 37, Yorkshire-born businessman and humanitarian. Adeem founded international humanitarian charity, Penny Appeal. Credited...

Chris Burghes

Royal Free Charity

It takes an excellent CEO to quadruple its income in just six years. It takes a remarkable CEO to increase services to beneficiaries by 2,280% ...

Dr Ava Easton

Encephalitis Society

Dr Ava Easton joined the charity 18 years ago in a support role and has risen through the ranks to CEO. Today, Ava is a global encephalitis expert...

Josh MacAlister

Frontline

Josh founded Frontline in 2013 with the bold ambition to transform the lives of vulnerable children and families. Since then, he has built the cha...

Alex Ramamurthy

The Care Workers Charity

Alex Ramamurthy is CEO of the Care Workers Charity. Prior to joining the Charity in December 2016, Alex spent six years in start-ups for socially ...

Vinny Smith

Meningitis Research Foundation

In 2½ years since joining Meningitis Research Foundation (MRF), Vinny Smith has galvanised a sector and transformed a charity. He has helpe...

Battersea Dogs & Cats Home

Throughout 2017 and into 2018 Battersea’s Communications team worked together to tackle animal cruelty and raise awareness of the paltry prison ...

Borough Market

Borough Market’s dedicated communications team work year-round to promote the 1,000 year old destination’s core values: community,...

British Red Cross

Disaster can strike anywhere at any time. The British Red Cross helps millions of people around the world get the support they need when a crisis stri...

Genetic Alliance UK

Genetic Alliance UK communications team have had huge success with little resource. Raising awareness and delivering effective communications about ra...

WaterAid

WaterAid: Untapped Through engaging storytelling in real time, WaterAid took an ambitious approach to the global water crisis and changing norm...

Action for Children

Action for Children’s corporate fundraising team have excelled all expectations this year to secure some of the highest profile and most lucrati...

Campaign Against Living Miserably (CALM)

The Campaign Against Living Miserably (CALM) is a charity dedicated to preventing male suicide because 76% of all suicides are male. The small but ded...

Coventry UK City of Culture Trust

We have raised £4.5M in less than three years with a team of just two fundraisers. Wait, let me revisit that, we have raised £4...

Disability Challengers

2017 has been a standout year for Challengers, a Guildford-based charity that provides exciting and inclusive play and leisure activities for disa...

Mind

Mind is at the forefront of a change in the way that society is thinking about mental health but we know there is still so much more that needs to be ...

Heidi Hall

Central School of Ballet

Heidi Hall was appointed as Director of Central School of Ballet in September 2016 at a time when the organisation required new leadership and renewed...

Mark Norbury

UnLtd

UnLtd is creating a future where enterprising people are transforming our world for good. ~ Following his appointment as UnLtd’s CEO two y...

Victoria Pedicini

Threshold DAS

Threshold DAS (formerly Llanelli Women’s Aid Ltd) was founded in 1984, by a group of volunteers. In 1985 the first refuge was established. D...

Laura Davies

Young Women's Trust

Laura Davies has experienced maternity discrimination, low paid work, workplace sexism and being stereotyped as a young mum. She doesn’t...

Martin Hywood

Muscular Dystrophy UK

Martin Hywood, 43, has been living with muscular dystrophy for 20 years, it means he can’t go more than a few steps without pain. Hi...

Colin Shaw

Cancer Research UK

Following the tragic loss of his wife Tracy to cancer in March 2016, Colin Shaw raised the staggering total of over £100,000 for Cancer ...

Lord Victor Adebowale

Turning Point