Winners 2015

Innovation Awards

A story like no other

Keech Hospice Care

What was the aim of the report?

Keech Hospice Care, an adult and children's hospice covering Bedfordshire, Hertfordshire and Milton Keynes, wanted to be braver in its communication and use less jargon, especially when talking about its clinical services. It wanted its annual report to inspire staff and be accessible to t...

Annual Report - Digital First 2013/14

Rainbow Trust Children's Charity

Rainbow Trust Children’s Charity provides emotional and practical support to families who have a terminally ill child. For our Annual Report 13/14 we decided on digital first production to reach a many people as possible with as greater impact as possible. Our budget was just £5,000 and project-led by an in-house team working with t...

Reaching Your Potential


Quarriers’ annual review focuses on the achievements of people we support and how they are reaching their potential. The review is a bright, photo-filled, compact booklet featuring case studies to highlight key outcomes for people, complemented by a fully mobile compatible website (, including ...

Anthony Nolan's 2013/2014 Review

Anthony Nolan

To celebrate Anthony Nolan’s 40-year anniversary, we created our Annual Review in the form of a series of beautiful bespoke postcards, each one representing a particular milestone in our charity’s history, and explaining how they contribute towards our work in the present day.

From the moment four decades ago when one bra...

All of Us - Teach First Annual Review 2013-2014

Teach First

We believe that to overcome educational inequality we need leaders working across all sectors of society to inspire a movement for change. Our community of teachers, alumni and partner organisations is central to our story and our annual review for 2013-14 was designed to reflect the impact of this collaboration.
Entitled All of Us, it use...

Little Hearts Campaign

Muntada Aid

What was the project?

The humanitarian charity Muntada Aid's Little Hearts project sends teams of health professionals, including paediatric surgeons, to hospitals in developing countries where medical expertise is not available or is too expensive for people to pay for. The project has saved the lives of more than 600 children with ...


Tony Blair Africa Governance Initiative

AGI took a decision which went to the core of its mission to make government work for the world’s poorest people. As the Ebola virus began to take root many NGOs began to withdraw their staff. Our teams worked with the affected governments and had done so for years. If the rest of the world was scared of Ebola that fear was nothin...

Ashaninka Project: Saving Rainforest through Community Protection

Cool Earth

Cool earth is the charity that works alongside indigenous villages to halt rainforest destruction.

We put local people back in control, developing livelihoods and giving them the resources they need to keep their forest intact. This in turn shields millions of acres of neighbouring forest.

Our Ashaninka project in ...

Campaign for standardised packaging of tobacco products

Cancer Research UK (CRUK) and Action on Smoking & Health (ASH)

Despite smoking rates across the UK having declined substantially over the last half-century - the result of a range of tobacco control measures – smoking is still the leading cause of preventable death and disease in the UK. Removing tobacco marketing from the ‘mobile billboards’ which are displayed every time a smoker takes out ...

The Silver Line

The Silver Line is the first and only 24 hour, free and confidential telephone helpline for lonely and isolated older people in the UK. Esther Rantzen’s “ChildLine for older people” is a simple concept where you can find out about services in your area, talk in confidence, get some friendly advice or quite simply have ...

The Chokeables

St John Ambulance

This research-led campaign took a subject that parents feared – their baby choking – and provided the solution through an engaging, 40 second film. Thanks to audience insight, strong creative and well-planned integration, the video has now reached 31m people on TV, 8m online, had over 500 pieces of coverage, secu...

RNLI Brand Transformation


Agency: Missouri Creative

What drove the change in brand?

The RNLI wanted to make its brand more identifiable and contemporary. It engaged the agency Missouri Creative to adapt the look and feel of all its communications to make them "unmistakably RNLI", even with the logo covered up.

What did the change involve?

Each piece of brand communication...

What's in a name?

Worldwide Cancer Research

This is a story about a small cancer charity that realised that to succeed – to survive - it had to evolve. It needed to be brave.
The charity changed its name, brand identity and all aspects of its communications.
And although the change is just a year old, it is already having a transformational effect on the charity’s fortu...

Bringing to life the Bristol Aerospace Centre

Bristol Aero Collection Trust

Agency: Elmwood Design

The Bristol Aerospace Centre (BAC) is a new heritage museum and learning centre planned for Filton, North Bristol, which required an additional £8 million funding to secure its future. The Bristol Aero Collection Trust approached Elmwood to undertake designs for a brand identity, to help them sell the vision of the exciting new Ce...

YMCA national rebrand

YMCA England

Agency: ArthurSteenHorneAdamson

YMCA in England is a federation of independent, locally-based charities that work to transform and enrich the lives of young people and their communities.
Cuts in funding and lack of understanding about who we are and what we do has resulted in an urgent need to develop a clear, consistent, cause-related brand proposition that ensures ...

The Children's Society Rebrand

Children's Society

Agency: SomeOne

The Children's Society is a UK charity that has been working to improve the lives of vulnerable young people since 1881.

Public awareness of the vital work carried out by the charity was at such a low that swift action had to be taken to create a brand identity that would stand out amongst the increasing amount of charities clamouring for th...



HeadMeds ( ) is a unique website giving young people access to reliable information about the 21 most common mental health medications.
It includes information about potential side effects and when young people should go and get help. It gives answers to some of the difficult questions they may have but might feel uncomfortable ...

Down to Earth

Quaker Social Action

What is the project?

Funeral costs have risen by 87 per cent in the last decade, which has hit poorer people the hardest. The anti-poverty charity Quaker Social Action's Down to Earth project is the first project in the UK to give immediate practical support to people on low incomes who are planning funerals. The project offers a free ad...

From Dorset to Wiltshire via Hollywood

Julia's House

Julia’s House Dorset has an innovative model of children’s palliative care: not just end-of-life care, but lifelong weekly respite, at home and in the hospice, relieving parental exhaustion and break-up. There was no such care in Wiltshire. It would take years of public fundraising to duplicate our home care, let alone b...

Finding Our New Best Way at Guide Dogs

Guide Dogs

Guide Dogs have trained assistance dogs for over eighty years, creating life-changing partnerships between people with sight loss and animals. Today the service delivers over 1.8million days of support every year, enabling people with sight loss to lead independent lives.

In 2015 Guide Dogs completed a pilot that would radically change t...

Sova Support Link ASD Project


The Sova Support Link Autism Spectrum Disorder Project offers support to high risk, high harm offenders with high functioning autism. Based on principles from Desistance Theory and the Good Lives Model the service offers a psychosocial based volunteer mentoring intervention for up to 12 months. Our Support Link Personality Disorder Project high...


Tony Blair Africa Governance Initiative

AGI’s 2014 breakthrough was not planned. Our staff live and work shoulder to shoulder with counterparts in African governments. When Ebola struck 3 of our partner countries in 2014 we were asked by the governments if we could help them with their response. We realised Ebola was a logistical challenge as well as a health crisis. We had to keep...

Tap to Beat Cancer: a world first in contactless charitable donations

Cancer Research UK

Every two minutes someone in the UK is diagnosed with Cancer. Every two minutes Cancer Research UK needs around £2,000 to fund its lifesaving research.

9 out of 10 donations to CRUK are £10 or less, and 55% of charitable donors use cash. But cash transactions are starting to disappear from the High Street – there has be...


Jo's Cervical Cancer Trust

What was the campaign?

Jo's Cervical Cancer Trust wanted to reach a key audience of 25 to 29-year-old women, the most likely group not to get cervical screenings. The #SmearForSmear campaign urged supporters to post "selfies" on social media with smeared lipstick to remind women of the importance of the tests. Celebrities&...

Fairtrade Fortnight - Stick with Foncho

The Fairtrade Foundation

Stick with Foncho was the UK’s first campaign that addressed the complex question of the effects of unfair supermarket pricing on banana farmers in developing countries. It aimed to change the banana industry dynamics and challenge current trade policy. It won the Campaign of the Year and the Best Integrated Campaign awards in the PR Week Awa...

SOS: Save Our Services

Women's Aid

The SOS campaign highlighted the plight of the national network of specialist domestic violence refuges, raising awareness of the funding crisis and the vital need for refuges - both amongst the public and within Government. SOS called for immediate action. The SOS petition collected almost 40,000 signatures and was handed into Downing St d...


Campaign Against Living Miserably

CALM seeks to prevent male suicide, the single biggest killer of men 20-45 in the UK. To do this we need to shift the cultural/social norms that prevent men from seeking help.

Launched in July 2014, #Mandictionary is a light hearted campaign aimed at encouraging men to think about masculinity, question stereotypes, share their ow...

The Chokeables

St John Ambulance

This research-led campaign took a subject that parents feared – their baby choking – and provided the solution through an engaging, 40 second film. Thanks to audience insight, strong creative and well-planned integration, the video has now reached 31m people on TV, 8m online, had over 500 pieces of coverage, secu...

Dementia Friends

Alzheimer's Society

Alzheimer’s Society’s Dementia Friends programme is the UK's biggest ever initiative to change people’s perceptions of dementia.
Dementia touches the lives of millions of people across the UK. Dementia Friends was launched to tackle the stigma and lack of understanding that means many people with the condition experience lone...

Hear my voice

Royal Mencap Society

What did it do?

In the run-up to the 2015 general election, Mencap wanted to make sure that people with learning disabilities were fully engaged in the democratic process.

How did it do it?

The charity started work on the initiative by carrying out a data-capture exercise in spring 2014 and mobilising its local groups and e-campai...

Autism Connect

Autism West Midlands

Autism Connect is the UK’s first free social network for people in the autism community, the network features a Service Directory, allowing members to rate and review services, as well as a Question and Answer page, a Blog page, and Information Resources with an e-Learning platform. The Events Calendar displays autism-frie...

The Source


The Source is an innovative on-line hub of user-generated practical tips that has allowed Macmillan to engage a previously hard-to-reach audience: the wider support circle of a person diagnosed with cancer. Using rapid prototyping and user-centred design techniques, WPN Chameleon designed the optimum digital product for this audience as part of...

Online Toolkit

Rainbow Trust Children's Charity

Rainbow Trust has developed an innovative new online toolkit to enable supporters and staff to create bespoke, on-brand, promotional materials without the need for lengthy design processes. Having rebranded in 2014 the charity worked with agency Media Meadow to develop the industry-leading platform that allows supporters to create their own...

Make a song and dance about Poverty

Oxfam GB

Oxfam asked young people to make a song and dance about poverty.
Trialling a new type of communication journey, from noise in a field, captured on mobile, through to regular giver, via song and dance! Instead of leading with e-mail, we wanted to lead with text. Giving people bite-size information they could glance at and a link...

Tap to Beat Cancer:a world first in contactless charitable donations

Cancer Research UK

Every two minutes someone in the UK is diagnosed with Cancer. Every two minutes Cancer Research UK needs around £2,000 to fund its lifesaving research.

9 out of 10 donations to CRUK are £10 or less, and 55% of charitable donors use cash. But cash transactions are starting to disappear from the High Street – there has be...

Shelter's General Election campaign - Digital (Build More Homes)


We are only going to end the housing crisis if politicians build enough affordable homes. To make this happen though we knew we had to get housing on the agenda at the 2015 general election.

To cut through the noise though it was clear we needed innovative digital content, localised and personalised to our audiences. Through in-depth audienc...

WINNER: To Be a Girl


What was the aim of the campaign?

Water Aid's To Be A Girl campaign has highlighted the difficulties faced by thousands of women and girls around the world whose basic human rights are compromised during their monthly menstrual cycle because of a lack of safe water and toilet facilities. The charity hoped to engage a hard-to-reach audience o...


Anthony Nolan and African Caribbean Leukaemia Trust

As people from an African Caribbean background with blood cancer are much less likely to find a donor for a potentially lifesaving stem cell transplant, Anthony Nolan, working in partnership with the African Caribbean Leukaemia Trust, launched the #BeingAfricanCaribbean project to raise vital awareness in this community.

The ensuing ...

BBC1 Lifeline Appeal

Campaign Against Living Miserably

BBC Lifeline created a TV appeal for CALM airing Sunday 18th Jan 3:25pm. Male suicide a tough topic and the middle of the day was a hard call. To make this an effective fundraiser we mobilized social media and our connections with entertainers, health campaigners, government departments and supporters. The appeal trended on Twitter, rec...


Cancer Research UK

#SmokeThis was a bold campaign with a bold aim – to engage young people with the underhand activities of the tobacco industry and turn that apathy into action. With a strong visual protest at its heart, backed by an engaging and informative video, the campaign worked across multiple social media and digital channels. In ju...


Save the Children

A world first – Save the Children used the popular game
Minecraft to engage new, key audiences in its cause.

Gamers were inspired to build clinics in Minecraft to raise awareness and funds for Save the Children’s Build it for Babies clinics appeal – the first ever attempt to build a real, life-saving building via Minec...

Shared Interest Society

What does it do?

Shared Interest is an ethical investor based in Newcastle. It links investors in the UK with fair-trade organisations around the world that need funding, particularly in volatile areas that other social lenders fear are too risky. Research has found that 450 million smallholders provide 70 per cent of the world's food...

Careers information advice and guidance Commercial Offer

Career Connect

In 2011 legislative changes to careers information advice and guidance (CIAG) were announced, resulting in the disbanding of Connexions services. This meant schools/colleges would be responsible for providing CIAG to young people aged 12-18 without any additional budget.

As the provider of this service across Merseyside since 2001, Caree...

Save the Children's Christmas Jumper Day

Save the Children

What was the campaign aim?

Save the Children wanted to make its third Christmas Jumper Day the biggest and best so far. In homes, schools and offices, people were encouraged to wear Christmas jumpers and donate to the charity.

What methods were used?

The charity produced a tongue-in-cheek, shareable film starring the comedian H...

Maddie's Christmas Appeal


Agency: Consider Creative

Our Christmas appeal is the most important of the year with ambitious targets. We needed to innovatively engage our cash supporters, re-engage non-responsive raffle players and grow our online audience.

We developed a highly targeted, personal appeal based on the heartwarming story of Maddie who is losing her sight, but loves the acc...

Crisis at Christmas Campaign 2014


Crisis at Christmas is the flagship fundraising appeal for Crisis which raises money to open 13 centres welcoming over 4,000 homeless guests between 22-30 December. The integrated campaign covers ATL and BTL media channels to cold and warm audiences.

The campaign is built around the ‘Reserve a place’ proposition and follows three...

Oxfam Pioneers


A groundbreaking, multi-channel fundraising campaign that significantly upgraded giving within Oxfam’s Mid-Value donor file and provided a compelling narrative to take supporters from “Dorothy Donor” to “Major Donor”.

Crafted from key supporter insight and analysis of the donor file, Oxfam executed a highly ...

February Motor Neurone Disease Association Fundraising Appeal

Motor Neurone Disease Association

Agency: ON Agency

This was a BIG fundraising appeal for a very BIG project: Project MinE. The aim of this project is to uncover genetic mutations that underlie MND. It also hopes to find ‘hero genes,’ genetic variations shared by people whose disease progression is very slow.

The appeal pack was BIG and generated scale and excitement at a glance&#...

World Autism Awareness Week: Stand out for Autism

The National Autistic Society

World Autism Awareness Week: Stand out for Autism’ was a blockbuster campaign for The National Autistic Society. Building on the success of Onesie Wednesday™ in 2014, our week long campaign offered lots more opportunities for people to ‘Stand out for Autism’ and raise funds through various activities such as our brand ne...

UNICEF UK & the Glasgow Commonwealth Games


What was the event?

Glasgow 2014 and Unicef UK came together to create the first-ever global charity partnership around a Commonwealth Games. The aim was to engage new audiences and create a long-lasting legacy for children. It was a massive opportunity for Unicef to spread its fundraising message to an audience of a billion people.


Leeds Ball - The Thrill of the Wild

Leeds University Union

Leeds University Union is a charity supporting over 30,000 students. Our events and activities raise the income we need to provide frontline services.

Leeds Ball is the biggest fundraising event in our calendar, a chance for 5,500 students to mark the end of term or completion of their degree in style.

The funds generated at this ...

Race for Life Pretty Muddy

Cancer Research UK

Since inception in 1994 Race for Life has seen a sustained period of growth and huge success within the U.K. fundraising event market. Now a mature product, the series is facing challenges of diminishing headroom with over 4.5 million women having already taken part.
Cancer Research UK have been looking to extend the product lifecycle by provi...

Muddy Dog Challenge

Battersea Dogs & Cats Home

Battersea Dogs & Cats Home’s new Muddy Dog Challenge tapped into current market trends, responded to customer insight and put our cause at its heart. This UK first of a mud and obstacle run for dogs and their owners was conceived as a product to recruit new supporters. We aimed to raise £27,950 gross from 250 registrants; 60...


The Brooke

The Brooke’s ‘Brooke-a-Brac’ was created to leverage and re-engage lapsed donors with an easy to access event rather than a straight cash appeal. The overarching objective was to raise money from in-active supporters.

It aimed to present something new to our audience from the point of view of both previous asks from The Brooke ...

The Swimathon Foundation

Swimathon 2015

Agency: Limelight Sports

Swimathon is a nationwide swimming event that encourages swimmers up and down the UK to take on a distance challenge at their local pool and raise money for charity. The Swimathon Foundation selects a national charity partner to be the lead beneficiary and promote itself in association with Swimathon. For Swimathon 2015 the selected charity partner...


Look Good Feel Better

What was the aim?

The cancer support charity Look Good Feel Better was offered free digital poster advertising space in and around London, but it didn't have a suitable advert, or the budget to create one. Volunteers from the advertising sector gave their time to create a campaign to evoke empathy and support among women. The me...

Commended: Bring a Smile with your Free Will


We wanted to increase the possibility of legacy donations by breaking into a competitive free will-writing market. This couldn't be more different from our current product propositions. To enter the market positively the solution needed was to differentiate PDSA’s offer from other identical offers. We did this by being positive and upbeat...

The Chokeables

St John Ambulance

This research-led campaign took a subject that parents feared – their baby choking – and provided the solution through an engaging, 40 second film. Thanks to audience insight, strong creative and well-planned integration, the video has now reached 31m people on TV, 8m online, had over 500 pieces of coverage, secu...



Agency: Medialab

Early diagnosis and cancer prevention were at the heart of this Macmillan campaign, as well as the need to raise essential funds. With a non-traditional audience of 25-49 year old females, a content-led campaign was devised that delivered potentially lifesaving information via an integrated campaign that included awareness, response and...

Prostate Cancer UK

Agency: Zone

Prostate cancer affects one in eight men in the UK – and our work with Prostate Cancer UK is about trying to change that. A massively successful listening exercise in 2014 gave us the tools, and the client the confidence in our ability, to take the lead in crafting a new fully integrated, multi-discipline campaign that would launc...

#FeelSuper campaign

Marie Curie

Procter and Gamble (P&G), Superdrug, and celebrity mum Frankie Bridge have teamed up to support the vital work of Marie Curie through their #FeelSuper campaign; 1 product = 1 donation. Together, they are aiming to raise a minimum of £100,000 for the charity, to provide free hands-on nursing care to people living with a...

WINNER: Diversity Role Models

What did it do?

Diversity Role Models was set up in 2011 to tackle homophobic, biphobic and transphobic bullying in schools. The charity aims to prevent bullying by educating all young people about differences in sexuality and gender identity, challenging stereotypes and tackling misuse of language.

How did it do this?

The charity ...

Commended: The Deborah Hutton Campaign

The Deborah Hutton Campaign’s Cut Films project is a peer-to-peer early intervention project, which uses film, and social media to engage young people to make short adverts to persuade their friends not to smoke.

Each year 100,000 people die from smoking related illnesses in the UK.
Two thirds of young people take up smoking b...

Commended: Grow Movement

Using Skype and mobile, on an income of less than £150k per annum, Grow Movement and its 900 global volunteer team of business consultants have worked with over 500 entrepreneurs, impacted 30,000 people and created over 800 new jobs in East Africa. Its innovative and impactful low cost approach has attracted the interest of th...

Rotherfield St Martin

Rotherfield St Martin is a community led charity with a christian ethos that supports isolated older people in rural communities. We work with over 350 of the most vulnerable members of our community to ensure that no older person in our village feels lonely or marginalised. RSM is a low cost model thanks to a network of over 140 local volunteers w...

The Big House

The Big House (TBH) provides a creative, supportive space to help care leavers overcome traumas experienced in childhood. Through drama and other interventions TBH works with care leavers, helping them to make the complex transition to independent adult.

TBH helps them to come to terms with problems experienced in childhood and equips th...

Pregnancy Sickness Support

Pregnancy Sickness Support (PSS) is a small charity supporting women across the UK who suffer from pregnancy sickness and specifically hyperemesis gravidarum. With an income of around £35k pa and one employee working alongside their chairperson the impact the charity is having on a national scale is phenomenal. With a helpline, Peer Suppo...

Golden Lane Housing 2014 Retail Charity Bond

Golden Lane Housing

What does the charity do?

Golden Lane Housing was established in 1998 by the charity Mencap to provide appropriate housing for people with learning disabilities. A severe shortage of social housing means that only 16 per cent of people with learning disabilities live in supported housing in the community. However, reductions in government gr...

Shared Interest Society

Shared Interest Society are an ethical investment organisation based in Newcastle, providing fair finance to small holder farmers and artisans in the developing world.

Our members share our vision of a world where justice is at the heart of trade finance.

We form the vital link between UK social investors and fair trade organisations need...

P3 – Diversifying through social investment

People Potential Possibilities

P3 have diversified their income stream through social investments as a way of innovating in a time of austerity and cuts in the social welfare market place.Successful partnership working has secured £2.9million through social impact bonds and social investment tax relief. With this investment they are providing support to a group of young pe...

New Horizons

Career Connect

Career Connect is a North West charity supporting young people and adults to start and develop their careers. In 2010-2011, the NEET rates for vulnerable young people, particularly young offenders, those in/leaving care and those with LLDD were drastically increasing at a time when significant public spending cuts were being made. In re...

Partnership Awards

WINNER: Charities Trust and The Big Give

What is the background?

The Big Give was set up by Sir Alec Reed, founder of Reed Recruitment, to allow donors to search for charities they could support. The Big Give Christmas Challenge was conceived to help charities develop their online fundraising through a match-funding scheme, with all donations doubled in real time.


SEND Consortium

Contact a Family, Ambitious about Autism, Dyslexia Action, Family Fund, ICAN, KIDS, Mencap, National Autistic Society & Sc

Families with disabled children face major challenges accessing the right care and support. To address these 9 national charities* came together as the SEND Consortium and launched a unique national service - SENDirect - to help disabled children, young people and their families to find and buy essential services.

Launched in early 2015,...

British Pregnancy Advisory Service and Pregnancy Sickness Support

The British Pregnancy Advisory Service is a charity which sees 70,000 women a year for pregnancy advice and abortion care. Pregnancy Sickness Support (PSS) is a charity dedicated to supporting women with hyperemesis. Both charities regularly see women considering termination because their severe pregnancy sickness has not been properly treated....

Orbis and Amref Health Africa

Orbis and Amref Health Africa, two international health charities, have transformed their approach to tackling blinding trachoma by joining forces for the first time.

With both organisations being experts in different elements of a WHO-approved strategy to eliminate the disease, forging a partnership made clear programmatic sense.


The Silver Line and Age Scotland

Age Scotland's helpline had years of experience providing information and advice to older people in Scotland but did not offer friendship. The impact of loneliness on an individual's wellbeing is devastating and Age Scotland wanted to address the problem through its helpline, in addition to existing community activities. A survey of cal...

Friends of the Elderly and West Ham United Foundation

Friends of the Elderly’s Future of Loneliness research shows that five million older people in the UK are affected by loneliness. This can have a serious impact on health and well-being and can lead to lower life expectancy.

Sporting Stories was a pilot programme to help reduce the impact of loneliness especially among older men using the ...

Guide Dogs for the Blind Association with Microsoft 

What was the partnership?

The charity Guide Dogs and the IT company Microsoft joined forces in 2011 to help people with sight-loss navigate around cities – which can be a nerve-wracking experience.

What did they do?

The two organisations have now developed Cities Unlocked, a headset and navigation app for a smartphone. Citie...

The Prince's Trust with Marks & Spencer

The partnership is between Marks & Spencer Plc (“M&S”) and youth charity, The Prince’s Trust (“PT”). 

Through an employability programme called “Make Your Mark” (MYM) our partnership tackles the issues of youth unemployment and social exclusion amongst young people, whilst enabling M...

The British Heart Foundation with Asda

From March-September 2014, Asda became the first major retailer to roll out CPR training and defibrillators across their 607 sites, and achieved this 3 months ahead of schedule.

Asda and the BHF worked tirelessly together to make sure the project ran smoothly throughout. Asda’s total investment was just under £800,000 in ...

Alder Hey Children's Hospital with Matalan

Alder Hey Children’s Hospital is a national centre of excellence for research into children’s health and medicines. The objective of the Charity’s corporate partnership with Matalan is to raise funds to build a new research and education centre on Alder Hey’s health campus, to ensure ground-breaking research will be carr...

UNICEF UK with Barclays

Building Young Futures is a unique partnership between Barclays and UNICEF that works closely
with national and local governments to influence policies that will unlock resources and support young people both now and in the long term.
The shared goal is to tackle youth unemployment by enabling young people aged 15-25 in communities with high unem...

Talent Awards

Caitlin Dean

Pregnancy Sickness Support

Who is she?

Dean is a trained adult nurse who suffered hyperemesis gravidarum – severe vomiting – during three pregnancies, so she understands the challenges of the condition from both sides. Last year she became chair of Pregnancy Sickness Support, a charity that supports women who suffer from the condition and the heal...

Patrick Dunne

Leap Confronting Conflict

Patrick will be retiring after 12 years on the board, nine years as Chair. He has guided the organisation through challenging times and uncertain economic climates, increased income and overseen a tightening of the focus of our work.

Leap works with young people to transform the conflict in their lives and to develop skills vital for adu...

Baroness Nicholson of Winterbourne

AMAR International Charitable Foundation

Baroness Nicholson of Winterbourne, or simply Emma to AMAR staff, founded the charity in 1991. It has since helped rebuild the lives of millions of the Middle East’s most disadvantaged people.

Emma has been fearless in the face of great personal danger, travelling time and again to some of the most hostile environments on earth...

Joanna Barker

Target Ovarian Cancer

The deaths of Joanna’s mother and sister, both from ovarian cancer within six weeks of each other in 2005, spurred Joanna to setting up Target Ovarian Cancer in 2008. Since our inception, she has not only made significant financial contribution, but provided inspiring leadership and a laser-like focus on ensuring that we have ...

Derek Wyatt

Trinity Hospice

Derek Wyatt became Chairman of the Board of Trustees of Trinity Hospice in early 2011 and since then his vision has shaped Trinity into a forward thinking organisation at the forefront of hospice care in the UK. His focus is on raising Trinity’s profile, ensuring business sustainability, utilising new technology, improving our ret...

Battersea Dogs & Cats Home

What was the team's aim?

Battersea Dogs & Cats Home has traditionally relied on legacies, but that was working less well. The charity's dogs were in Victorian kennels that were no longer fit for purpose and the organisation was running a large deficit. To achieve a turnaround as quickly as possible, the fundraising team ...

Macmillan Cancer Support

2014 was a record-breaking year for Macmillan’s Fundraising team:

• For the first time we raised over £200m – enabling us to spend more on services.
• We grew faster than any other charity – up £56.5m in two years.

Working as one team around supporters was key to this growth – collaboration is no...

Beating Bowel Cancer

Our fundraising strategy 'Beating Bowel Cancer by Fundraising Together' achieved 50% growth in income in 2014/15, raising £2.3m. Successes include: raising £333k from our lifestyle campaign Decembeard , increasing Community Fundraising income by 26%, increasing Corporate Partnerships income by 83% to £230k,...

Alzheimer's Society

The Corporate Partnerships Team at Alzheimer’s Society has made an outstanding contribution to a world without Dementia. Through both, its internal and external relationships the team has raised more money, and of equal importance leveraged more non-financial benefit to the society than at any other point in the team's history.


The Orbis UK Fundraising team has transformed the way it works, developing new approaches in order to foster and encourage greater collaboration. As a result our small team of 10 raised £5.7m in 2014 - an increase in income of £1m. This took Orbis over the £5m mark for the first time.

One of our biggest achievements was our...

Alder Hey Children's Charity

Alder Hey Children’s Charity raises vital funds for
state of the art life-saving medical equipment, art
and play activities and critical research for one of
Europe’s biggest children’s hospitals.
The fundraising team launched a £30m appeal
to transform Alder Hey’s new hospital into one of
the best in the worl...

Motor Neurone Disease Association

The Fundraising Team at the MND Association deliver strong income growth each year, but 2014 was a truly amazing year.
Everything was going well, and with some exciting new developments, when over the August Bank Holiday the Ice Bucket Challenge.......erupted.
They worked wonders to grasp this opportunity and raised over £7.2m &...

Dallas Pounds

Trinity Hospice

Who is she?

Dallas Pounds spent time as lead nurse for a community-based palliative care team before moving into management at Buckinghamshire Primary Care Trust. She spent almost three years as an executive director at the HIV charity the Terrence Higgins Trust before in August 2013 becoming chief executive of the Royal Trinity Hospice,...

Tracy Wild

Langley House Trust

Tracy Wild is an outstanding CEO. She is highly credible and respected within Langley House Trust – a national offender rehabilitation charity with a reconviction rate of just 2.6% whilst individuals are with us – one of the lowest reconviction rates in England. Her passion and experience has enabled her to grow the Trust despite unprec...

Anita Grover

Auditory Verbal UK

In her first two years as a CEO, Anita Grover, Chief Executive at Auditory VerbalUK, has transformed the profile, status and influence of this small charity supporting young deaf children. Anita, who is profoundly deaf, has been inspired by her own experience of deafness and lobbies tirelessly to change the landscape of serv...

Sophie Andrews

The Silver Line

Sophie Andrews was the first employee of The Silver Line and her first Chief Executive role. She was tasked to launch a pilot of the proposed helpline and friendship service for older people within 3 months. The pilot was evaluated and deemed so successful it became the basis of a Big Lottery grant of £5 million over 2 years which enabled her...

Claire Jenkins

Grow Movement

Who is she?

Claire Jenkins spent 18 years volunteering for a variety of charities, from dressing up as a gorilla for to working as a volunteer primary school teacher in Honduras. Her experience has given her an insight into the needs of volunteers, which she puts into practice heading a global team of 900 volunteers...

Morag Chambers

Cancer Focus Northern Ireland

In 2009 Morag was appointed to the new Volunteer Co-Ordinator position with Cancer Focus NI. She has developed the role and is responsible for recruiting, training and supporting volunteers across a range of roles throughout the organisation and maintaining high standards of practice.
She developed and manages two of our support services for c...

Hayley Rainey

London's Air Ambulance

Hayley Rainey is the Volunteer Recruitment & Development Manager at London's Air Ambulance. Hayley has transformed our volunteering programme and has successfully grown the number of volunteers from 60 to 135. Hayley has significantly expanded the number and range of volunteering opportunities. Volunteers are the lifeblood of the charity an...

Melanie Merrill

Macmillan Cancer Support

Mel Merrill has developed in collaboration with other teams, external partners and volunteers a Macmillan Volunteering Quality Standards to raise volunteer management performance with all who are involving volunteers across Macmillan and with our service partners. She has done this using her existing expertise; taking learning opportunities to ...

Geraldine McCarthy

Age UK

Geraldine McCarthy in the Volunteer Coordinator at AGE UK Camden, she has work here for over 10 years where she has had a profound impact on the organisation and volunteers.

Geraldine’s commitment to best practice in volunteer management is incredible and she always makes herself available to support her fellow colleagues. She is the l...

Alice Walker-Shakespeare


Who is she?

Walker-Shakespeare was a young carer for her mother and brothers. When she was 13 years old she was referred to Chicks, a charity that provides respite breaks for disadvantaged children. The respite break had such a profound effect on her that she decided to return as a volunteer when she turned 18.

What has she done?

Over ...

Commended: Jeremy Roebuck

Grow Movement

Jeremy’s commitment to volunteering is clear from his attitude and the results he generates. In only 18 months, this driven, committed and humble volunteer has used his skills and passion for Grow’s cause to generate new funding streams (£60k); interview and recruit 50 new volunteers; and built 3 new partnerships (Open Uni...

Annie Mulholland

Target Ovarian Cancer

Annie Mulholland was diagnosed with ovarian cancer in 2011. Her experiences of struggling to be diagnosed, and her inability to access the drugs she needed from Wales, have given her a passion to achieve change for all women with ovarian cancer.

Annie is no longer able to work. She has had to move to her daughter’s home in London t...

Bob Lowe

The Silver Line

Bob wrote to Esther Rantzen after reading her article about loneliness in a national newspaper. His letter provided inspiration to create The Silver Line and she carried it round with her, and quoted from it regularly. Bob attended the launch of The Silver Line and became the first community champion of the charity. An excellent media performer...

Britain’s Most Admired Charities

Sir Lenny Henry

It has been 30 years since the comedian and actor Sir Lenny Henry was asked by his friend Richard Curtis, the comedy writer, for help with a new charity initiative called Comic Relief.

Curtis wanted Henry to help him write a letter to encourage performers to get involved. "Richard was really scared to write letters to people because...

Alzheimer's Society

In February this year, the Alzheimer’s Society reached its target of recruiting a million Dementia Friends in a programme launched two and a half years ago with £2.4m of government funding. Friends, who learn how to recognise dementia and make sufferers feel understood and included, are a centrepiece of the charity’s e...

Lesley-Anne Alexander

Alexander has been at the helm of the sight-loss charity for more than a decade, helping to prevent avoidable sight loss. She is a strong advocate of mergers and joint working in the charity sector, and during her time in charge the RNIB has merged or shared resources with 14 other organisations. Known for her boundless energy, Alexande...
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