Winners 2020

Excellence Awards


Media Trust

Media Trust works in partnership with the media and creative industries to give charities, young people and marginalised communities a stronger voice. We pride ourselves on our sensitive and thoughtful approach to charity filmmaking. Media Trust's Volunteer Films is an innovative and award-winning short film project. We work with some of th...

Ken's Story

Blind Veterans UK

As we get older and partners pass away loneliness and isolation can hit. For people with sight loss, that isolation is all the more painful to bear.


It''s not just about losing other people though, it's also about being isolated inside yourself, unable to carry out tasks such as going to the shops or even pick u...

You Can't Have a Rainbow Without Water


Health services across the world have been at the front line in the fight against Covid-19, but they are not all equally equipped to fight it. Handwashing is the first line of defence, and yet one in four health centres globally still don't have access to clean water.


The rainbow has become a sign of solidarity that began i...

Believe in Me - Komodo


Not enough people are aware of Child Sexual Abuse.

Many don't see it as an issue that applies to them,

Or to the children they know and care for.

Many people don't understand what Barnardo's does in this space.

And are unaware of our specialist CSA services,

When as many as 1 in 6 British children experience abuse...


Changing Faces

Warning: contains offensive language that people with a visible difference face every day.


This notice accompanies an authentic, hard hitting film about appearance-related hate crime, launched for Changing Faces #VisibleHate campaign.


Noone should have to experience abuse and harassment because of how they look. Ye...

Here I Am: Aaron

Royal Mencap Society

As part of our campaign around the 2020 Virgin Money London Marathon, we wanted to tell the stories of our runners specifically our incredible team of runners with a learning disability. Every one of them is defying society's expectations by taking on the challenge of a marathon, and by helping them tell their own stories we hoped ...

A dog is for life, not just for Christmas.

Dogs Trust

We love dogs, and the people who love dogs.


Our slogan 'A dog is for life, not just for Christmas.' is at the heart of everything we do, and our passion is keeping dogs and owners together. Getting a dog is a big decision and we want to help dog lovers make the right choice, at the right time.



The Mockingbird Programme

The Fostering Network

The Fostering Network's Mockingbird programme is transforming the way foster care is delivered across the UK, improving life for fostered children and those involved in their care.


The innovative - but intuitive model - builds supportive communities like extended families around children, the people who are important to the...

Highly Commended: Truely exceptional delivery

User Voice

This was a project of necessity and significant risk. The biggest risk being that while people in prison were in their cells for 23+ hours a day, their mental health might deteriorate with no one listening. People in the community were losing many support services and there was fear of being recalled to prison if they didn't report to now c...

The 2.6 Challenge: Saving the UK's Charities

Studio Republic

Following the cancellation of thousands of fundraising events, leaders from the country's biggest mass-participation sports events, and agencies Studio Republic and LiveWire Sport devised a pro bono campaign to raise urgent funding for as many UK charities as possible.


The 2.6 Challenge was created because it was a denomina...

The National Emergencies Trust Coronavirus Appeal

National Emergencies Trust

When the National Emergencies Trust launched in November 2019 it was with one central mission: to harness the nation's generosity to support those affected by a national emergency at their time of greatest need.


We could never have foreseen that, four months later, our first Appeal would be responding to an emergency of the...

Supporting young people in Scotland during the COVID-19 crisis

Young Scot

Here at Young Scot, as we anticipated the scale of the COVID-19 crisis, we began updating our website and social media channels seven days a week with the latest information for young people.


It was clear that young people were going to be one of the most affected groups. Overnight, they were unable to attend app...

Building Inclusion for Children with SEND in the Early Years

Dingley's Promise

Dingley's Promise works with children with Special Educational Needs and Disabilities to give them the best start in education, and has a unique model that uses this specialist early intervention to give them the best chance to experience mainstream, inclusive education.

Having identified a gap in accredited training for early years&...


British Stammering Association

Our new brand takes ownership of stammering. It shakes up the stuffy world of The King's Speech and places it in the mouths of real people who stammer. Our messaging visually stammers and blocks. The letters and colours are bold and noisy. We aren't ashamed.


Historically used as a comic device, stammering is a subject mired...

Tamba's Rebrand to Twins Trust

Twins Trust

In 2019 Tamba celebrated its 40th year. The charity had achieved so many great things for multiple birth families across the UK and with the multiple birth rate at an all-time high, we wanted to do more to help and support families with twins, triplets and more. Tamba was well known among the multiple births community, but relative...

Because Childhood Can't Wait

Home-Start UK

Home-Start is there for parents when they need us most. We provide support to ensure their children develop the vital foundations they need to flourish. The work we do is crucial, and our brand needs to communicate that.


We needed a brand positioning that captures what we do, why we do it and how we do it. We wanted something t...

World Kidney Day UK

Made by Sonder

Agency: British Renal Society, Kidney Care UK, Kidney Research UK, the National Kidney Federation, the Polycystic Kidney Disease (PKD) Charity

This was the year to go bigger and bolder with the UK's World Kidney Day activity. For the first time, four charities making up the Kidney Charities Together Group, The Renal Association and British Renal Society joined forces to create a campaign bigger than the sum of its parts.


The objective was to create a modern brand ...

Gaddum rebrand by True North

True North

Founded in 1833, Gaddum is one of Manchester's oldest charities. It provides support in mental health and wellbeing to disadvantaged children, young people and adults in Greater Manchester. In that time, they've helped people through cholera, the cotton famine and austerity, right up to recent terrorist attacks.


Fight for Sight

Spencer du Bois

Right now there are over two million people across the UK facing sight-related challenges. A number that is set to double.

Yet, unlike other health sectors, research is barely visible and all but unfunded, accounting for less than 1% of public grant funding. Without a significant increase in research investment, we'll never s...

Change Grow Live brand refresh

Change Grow Live

Over the last three years, alongside a new organisational strategy, we have refreshed our brand to better reflect our values and meet the needs of the people we're here to support.


An important idea in our strategy is to "Make a difference". This was especially important when it came to our brand. Rather than focu...

Transforming the identification and care of modern slavery victims in the UK: The Victim Navigator Programme

Justice and Care

Modern Slavery is a devastating and growing crime in the UK with the current estimate of victims to be in excess of 12,000 (UK Home Office). Victims, including children are exploited for labour, sex drug smuggling and more.

In response, Justice and Care began a pioneering project designed in partnership with the Police Modern Sla...

The 2.6 Challenge: Saving the UK's Charities

Studio Republic

Following the cancellation of thousands of fundraising events, leaders from the country's biggest mass-participation sports events, and agencies Studio Republic and LiveWire Sport devised a pro bono campaign to raise urgent funding for as many UK charities as possible.


The 2.6 Challenge was created because it was a denomina...

Sense Sign School


Sense Sign School an engagement campaign that beat benchmarked recruitment targets by 500%.


Until now, Sense has had a traditional acquire and retain approach to fundraising. But with results in stasis, they wanted to try something new that would authentically engage new audiences while disrupting traditional victim narrat...

BRIAN - an app to change outcomes

The Brain Tumour Charity

For those with a brain tumour, progress has not been quick enough. Clinicians and researchers have long struggled to access the data they need to assess outcomes, develop better practice and, critically, initiate new research. Similarly, patients and carers can't get the information they desperately need to make decisions ab...

Acorns Covid-19 Emergency Response Plan

Acorns Children's Hospice

Acorns Children's Hospice is the largest children's hospice in the UK, providing specialist palliative care and support to life limited and life threatened children and their families across the Midlands.


In late-March, at a time of unprecedented national emergency and as the country approached lockdown, Acorns beca...

VICTA Parent Portal & Parent Network

VICTA Children Ltd

The VICTA Parent Portal and Parent Network is a service that, since its launch in 2019, has become a sector necessity, providing long sought-after support for parents and carers raising a child with a vision impairment.

Over the years, we have heard parents describe the endless hours they spent trawling online trying to find the ...

Blind Lockdown Life

Vision Foundation for London

Blind Lockdown Life' from the Vision Foundation.

A powerful Vlogging campaign featuring blind and partially sighted people in London talking from the heart about the unique challenges they face during lockdown, including food shopping, navigating their way around and increased feelings of isolation.

All the content was captured vi...

Refugee and Migrant Centre: Black Country and Birmingham

Refugee and Migrant Centre

For over 20 years RMC has supported asylum seekers, refugees and other marginalised migrants to overcome barriers to their integration and settlement. They holistic service includes support in the areas of destitution and accommodation, health and wellbeing, education, training and employment, immigration and citizenship. Alongs...

The Bread and Butter Thing

The Bread and Butter Thing

The Bread and Butter Thing is a charity that makes life more affordable for people on a low income, builds stronger communities and reduces food waste using an innovative and self-sustaining approach to the redistribution of surplus food and non-food items.

Its mission is to provide support for people on low incomes and its long-term aim is ...

Refugee Action

Refugee Action

2020 is an immensely challenging year. This crisis requires us all to work better together to advance our shared goals. Refugees fleeing persecution experience poverty, isolation, homelessness and institutional hostility in the UK. Covid-19 greatly exacerbated these needs. In 2020 Refugee Action substantially increased the collective impact...

Asthma UK & British Lung Foundation

Asthma UK and British Lung Partnership

Over 12 million UK people live with a lung condition. One in five of us face lung disease in our lifetime. It is the UK's third biggest killer, and every 5 minutes, another person will die from lung disease. Together as a single charitable entity, Asthma UK and the British Lung Foundation look after the nation's lungs. Our 170 e...



Since 1880, SJOG has been changing the lives of people across the UK by delivering on our purpose to meet need where we find it.

The charity is diverse, supporting disabled people, older people, people who are homeless, and people who have been subject to modern day slavery.

In 2018 the charity was faced with closure....

British Red Cross

For 150 years we have been providing support to those who need it most, whoever and wherever they are. Wherever we work, we focus on how we can make the biggest difference in disasters and emergencies, displacement, migration and health inequalities.

Our 17,000 volunteers and nearly 4,000 staff respond to a crisis in the ...

North East Solidarity and Teaching (N.E.S.T)

Newcastle University Students' Union

North East Solidarity and Teaching (N.E.S.T) is a Newcastle University Students' Union Go Volunteer project designed to help refugees and asylum seekers (learners) integrate into the community, improve their English skills and empower them to be active citizens. Through over 450 student volunteers and one employee, N.E.S.T has supp...

ABTA LifeLine

ABTA LifeLine

A small charity making a big difference.

ABTA has been a trusted travel brand for 70 years. ABTA LifeLine is ABTA's charity set up in 1988 to help travel colleagues by giving grants to relieve poverty. It has been a very difficult 12 months in the travel industry. First the failure of Superbreak, followed by the collapse of Thomas Cook&#...

Sense Sign School

GOOD Agency

GOOD is a purpose-driven creative and strategy agency. We work with brands and charities to create a shared vision of a better world. We are passionate change-drivers, committed to making our work, work for everyone.

Work that raises funds, makes profits and shifts brand dials. Work that makes real people feel valued, involved...

Clap For Our Carers brand and campaign

Creative Clinic

Clap For Our Carers is a brand and cause that everyone has come to know during Covid-19. The #ClapForOurCarers campaign united the entire country, as communities locally and nationally came together Thursday evenings at 8pm for the shared experience of communal applause in appreciation of the selflessness, bravery and dedication of frontlin...

World Kidney Day 2020 UK

Made by Sonder

Agency: British Renal Society, Kidney Care UK, Kidney Research UK, the National Kidney Federation, the Polycystic Kidney Disease (PKD) Charity

In our client's words: "Made by Sonder demonstrated a real hunger for the project. A genuine enthusiasm. They worked hard to win the work, even at the pitch stage. The time and effort they put into the development workshops was excellent, a great example of getting to grips with the brief, understanding the client, and,...

Summer Fashion for Every Occasion

Barley Communications

In the summer of 2019, Britons were estimated to spend an extraordinary £2.7 billion on 50.3 million summer outfits only to be worn once. Barley Communications and Barnardo's Summer Fashion For Every Occasion campaign tapped into rising public interest in single-use plastics and grabbed the public's attention with a news story hig...

Langdon brand and campaign

Creative Clinic

Langdon is a charity that helps hundreds of adults and young people with learning disabilities and autism across the UK to live independent lives through supported living, education, employment support and social activities. Creative Clinic was appointed as Langdon's retained communications agency to develop a new brand identity, ov...

#ClapForOurCarers - awareness and engagement campaign

Creative Clinic

Clap For Our Carers is a brand and cause that everyone has come to know during Covid-19. The #ClapForOurCarers campaign united the entire country, as communities locally and nationally came together Thursday evenings at 8pm for the shared experience of communal applause in appreciation of the selflessness, bravery and dedication of frontlin...



Millions of people around the world live without clean water. As COVID-19 began to spread, communities without access to clean water and the facilities to properly wash their hands were left even more vulnerable to the disease.

As lockdown hit, we knew we had to find innovative ways to connect with our audiences to support WaterAid's...

Don't Be Fooled By A Smile

Different Kettle

Dolphins are amongst the most intelligent animals in the world. And yet thousands suffer at the hands of an entertainment industry profiting from their misery. World Animal Protection's campaign set out to end this suffering forever.

A global PR machine makes dolphin entertainment look like innocent fun. To make their job easier, dolphin...

Sense Sign School


Sense Sign School an engagement campaign that beat benchmarked recruitment targets by 500%, generated a PR reach of 12 million, and is helping to break down communication barriers and disrupt narratives around disability.

Until now, Sense had a traditional 'acquire and retain' approach to fundraising. But with resul...

The Forgotten C

Macmillan Cancer Support

COVID-19 has been devastating for cancer patients. At Macmillan, we know that delays in diagnosis and disruption to treatment has caused uncertainty for thousands. For many, it is more frightening and isolating to be living with cancer now, than any other time in recent history.

The pandemic also threatens our income we anticipate a ...

We Are Undefeatable

We Are Undefeatable

We Are Undefeatable is a unique behaviour change campaign that aims to inspire and support people with long term health conditions (LTHC) to be active, delivered by a ground-breaking charity collaboration.

It's estimated that 43% of adults in England live with at least one LTHC. These numbers are rising, as are the numbers of people ...

Equal World campaign app


Our Equal World campaign app, developed specifically to allow us to gather petition signatures from people in remote areas or without access to the internet, who would ordinarily be excluded from taking part in a digital campaign action. The app, which supported our Equal World campaign for the rights of people with disabilities to be u...

Safer Seas Service

Surfers Against Sewage

The Safer Seas Service (SSS) is an innovative mobile app providing real time water quality information direct to the palm of your hand. It allows surfers, swimmers and other water users to find beaches with the best water quality, and to avoid pollution and the associated health risks. The app provides vital public health information, b...

Virtue Reality

Islamic Relief UK

At Islamic Relief UK, we have long recognised the need to better educate people about how foreign aid works. We also recognise that negative stereotypes about Muslims are rife across popular culture, including in gaming.

We decided to challenge this with a mobile game, Virtue Reality, which teaches users about foreign aid in a fu...


The Scout Association

On 17 March 2020, schools closed to most pupils across the UK in response to the COVID-19 pandemic. Thousands of families were faced with weeks in lockdown with few resources and little experience of home schooling. On the same day, Scouts launched #TheGreatIndoors - a digital space for parents offering ...

DofE App

Duke of Edinburgh's Award (DofE)

An App version of the eDofE website was developed to widen accessibility securely for young people and increase functionality to help improve engagement and achievement rates.

By making the Award more accessible through mobile first technology, the DofE have extended the reach to participants beyond the traditional school computer room. Sour...

Arthritis Tracker

Versus Arthritis

Arthritis Tracker is a free mobile app developed by Versus Arthritis. Created with young people for young people, Arthritis Tracker lets teenagers and young adults rate their symptoms in seconds and see a simple summary of recent pain, sore joints, medication side effects, energy levels, activity, sleep and emotions. Young p...

Sahan Cares C.I.C

Sahan Cares C.I.C

Sahan Cares is a family-run social enterprise with a unique business model. Its success over eight years is testament to the idea that business acumen can go hand-in-hand with social responsibility. From its roots as a support group for disenfranchised BAME women, the West London company has grown into a multi-faceted business with double-digit...

Sams Community Cafes

Access Community Trust

Access Community Trust operates the Sams coffee house project. It offers employment opportunities, practical work experience and training that leads to accreditations and qualifications within the hospitality industry. Achieved by a range of bespoke and individualised supportive services to young people in our care and the wider local community...

Shared Interest Society

Shared Interest Society

Shared Interest Society is a social lender, which brings together 11,500 UK investors who pool their funds to support people living in disadvantaged communities. Together, we share the risk of providing unsecured lending to businesses, in the most remote areas of the globe.

Our members share our vision of a world where justice is...

The 2.6 Challenge: Saving the UK's Charities

Studio Republic

Following the cancellation of thousands of fundraising events, leaders from the country's biggest mass-participation sports events, and agencies Studio Republic and LiveWire Sport devised a pro bono campaign to raise urgent funding for as many UK charities as possible.

The 2.6 Challenge was created because it was a denomination of th...


Beauty Banks

When COVID 19 hit many charities were forced to halt or scale back their activities and ask for govt help. Beauty Banks could have been one of these. Instead, when its core activities of delivering personal care packages to the poor and needy were impacted, its founders re-focused on the possible and launched a crowd funder and a campaign c...

UK Coronavirus Appeal

British Red Cross

We are proud of, and want to recognise, our UK Coronavirus appeal.

Despite a multitude of challenges and an ever-changing environment, the campaign made huge leaps in increasing the relevance of the British Red Cross, helping us to become the charity most associated with the pandemic. Not only did we exceed our income expectation...

Building The Ark Campaign

Noah's Ark Children's Hospice

Until recently, Noah's Ark Children's Hospice was a small, local charity bringing in under £1million a year. The Building The Ark campaign revolutionised the charity, raising £12.5million and enabling the building of The Ark, a new children's hospice building for North and Central London. Through a combinatio...

The Salvation Army Coronavirus Response Campaign

The Salvation Army

In March 2020, as lockdown hit and Coronavirus was sweeping the UK, The Individual Giving team decided to launch an emergency integrated fundraising campaign with just weeks to turn creative and media plans around.

The Salvation Army was on the frontline of Coronavirus response. We knew this was the moment to launch a fundraising campaig...

300 Earthquake Homes Appeal

Different Kettle

When the Gorkha earthquake struck Nepal in 2015, it claimed the lives of 13 Gurkha veterans and their widows and destroyed or damaged 2,000 of their homes. Since then, seismologists have confirmed that another even bigger earthquake is on its way and could strike at any moment. When it does, surviving Gurkha veterans 'men w...


The Scout Association

On 17 April 2020, Scouts launched #HikeToTheMoon an ambitious fundraising campaign designed to raise £240,000 and help the movement collectively hike the 240,000 miles to the moon. The campaign was Scouting's response to the Covid-19 crisis, supporting those communities most affected.

All funds raised would go to B...

WINNER: Day of the Girl

War Child UK

October 11th 2019, marked International 'Day of the Girl' a UN ratified day to celebrate and support girls across the world. Children's charity War Child UK organised events focusing on female protagonists in games & female representation in the industry, while raising vital funds to support the most vulnerable children...

The World's Largest Refugee Camp

British Red Cross

In August 2019, teams across British Red Cross came together to bring to life the plight of refugees living in the world's largest refugee camp as they faced a second monsoon season in one of the most disaster-prone places on Earth.

A free immersive exhibition brought Cox's Bazar in Bangladesh, to Westfield Stratford City for one...

Langdon Virtual Velo

Creative Clinic

Langdon is a charity that helps hundreds of adults and young people with learning disabilities and autism across the UK to live independent lives through supported living, education, employment support and social activities. The organisation runs several fundraising events throughout the year, with one of its largest (in fundraising) be...

RBC Race for the Kids

Great Ormond Street Hospital Children's Charity

To celebrate the 10th year of Great Ormond Street Hospital Children's Charity's (GOSH Charity) flagship event, RBC Race for the Kids, the charity wanted to make it bigger and better than ever before. The event took place on 12 October 2019 in Hyde Park and is an inclusive, 5k family fun run and festival with the aim of celebrati...

Your View at the Forth Bridge


Your View at the Forth Bridge is a unique fundraising event, held for a limited number of days annually since its pilot in 2017. In partnership with Network Rail, Balfour Beatty and The Briggers the event has given over 3,600 people the opportunity to access exclusive areas of the UNESCO World Heritage site, the Forth Bridge.


Without You

Anthony Nolan

In May 2019, Anthony Nolan launched a high-impact marketing campaign, showing one woman's search for a lifesaving match: 'Without You'. The campaign aimed to increase brand awareness and comprehension among women aged 30+ and ultimately inspire them to support us financially.

This audience is key for our charity, comprisi...

Sense Sign School


Sense Sign School a marketing campaign that beat benchmarked recruitment targets by 500%, drove down CPL by 11, generated a PR reach of 12m and is helping to grow understanding of Sense and its services to a wider audience.

Not enough people know who Sense are or what they do. This limits the charity's ability to raise funds, gro...

Believe in Me - Komodo


Barnardo's is the UK's oldest and largest children's charity. Whilst awareness of our brand is high, our key challenge is to explain how we make a difference. Child Sexual Abuse (CSA) is an issue we've been raising awareness about for over 25 years. Not enough people know about CSA or that we run 45 specialist services when as m...

I Stammer

British Stammering Association

'I stammer' was bold outdoor campaign seen by an estimated 13.2m people, was designed to shake off the notion that stammering was something to hide, and prompt the viewing audience into thinking about stammering in a new light. The blocking and stammering text forced the reader to pause, to focus in order to read the messag...

It's Missing

Diabetes UK

There are 4.7 million people living with diabetes in the UK and for many this will be for life. We've spoken to thousands of them and they have told us that diabetes is relentless. In fact, 7 in 10 people told us they felt overwhelmed by the demands of living with diabetes. When diabetes gets tough, they need the right emotional and men...

Turn the tables on climate change

Practical Action

Extreme weather events are destroying millions of livelihoods globally. Practical Action’s UK Aid Match campaign aimed to raise £1.15 million to help struggling communities in Sudan, and around the world, overcome the devastating effects of climate change. Lead marketing agency, Campfire Marketing, developed a core conce...

Ending the motherhood penalty

Pregnant Then Screwed

Did you know that 54,000 women are pushed out of their jobs every year just for falling pregnant? It's quite possible that you don't know; just 1% of these claims end up at employment tribunal, and of those that do 99% result in a settlement and a non-disclosure agreement, preventing that woman from ever speaking out.




Migrateful supports asylum seekers, refugees and vulnerable migrants on their journey to employment and independence, and promotes integration. We do this through offering cookery classes where migrant chefs share their native cuisine, culture and stories.

First, we train chefs in public speaking and how to organise and run a suc...

Alex's Wish

Alex's Wish

Alex's Wish was founded in 2012 with a mission to find effective treatments/a cure for Duchenne Muscular Dystrophy, an aggressive fatal muscle wasting disease. One in every 3,500 boys born are diagnosed in the UK. It's the biggest genetic childhood killer condition and the most lethal form of Muscular Dystrophy. Without a cure, ...

Water for 100 Schools


Having fixed the water problem at an African school, WellBoring discovered the scale of the problem: Water-borne diseases claim thousands of Kenyan lives each year. WellBoring envisioned Water for 100 Kenyan Schools, to improve the health, education and lives of 50,000 schoolchildren. We worked hand in glove with a local drilling te...

Sparkle Malawi's COVID-19 Response

The Sparkle Foundation

Innovation has been at the heart of Sparkle's response to COVID-19 which has seen a number of projects implemented in communities across Malawi. From the women's group sewing face masks for all of our community members, to our staff creating our own antiseptic hand sanitizer and supplying it locally, to homeschooling all of our chil...

The Settle Programme: breaking the cycle of youth homelessness


The last year has been an exciting and eventful one for Settle. We've worked hard to provide intensive support to 63 vulnerable young people who are at risk of eviction from their first tenancies and supported them to have the best start to living independently. From welcoming 6 new members of staff to our team, creating partnerships in a n...

HIV Scotland

HIV Scotland

HIV Scotland was created in 1996 by people living with HIV (PLHIV), activists, and key human rights figures in response to the Scottish Office AIDS Task Force calling for improved provision and coordination of services. We are a highly motivated team of six who advocate, campaign and promote the issues alongside PLHIV to government,...

Small Charity making a huge difference

ABTA LifeLine

ABTA has been a trusted travel brand for 70 years. ABTA LifeLine is ABTA�s charity set up in 1988 to help travel colleagues when they need it most. It has been a very difficult 12 months in the travel industry. First the failure of Superbreak, followed by the collapse of Thomas Cook, then Covid-19. Thousands of jobs continue to be lost. A...

Partnership Awards

The Financial Support Line for Victims of Domestic Abuse

Surviving Economic Abuse

Surviving Economic Abuse (SEA) is the only UK charity dedicated to raising awareness of economic abuse and transforming responses to it. Money Advice Plus (MAP) has been delivering a national debt advice and casework service to survivors of domestic abuse since 2010.

Giving financial guidance in the context of domestic abuse has safety implicati...

Wolverhampton Latent TB clinics

Refugee and Migrant Centre

This partnership between the Refugee and Migrant Centre in Wolverhampton, New Cross hospital TB team and Wolverhampton Public Health department aimed to identify and treat individuals in Wolverhampton who had latent TB- a 'sleeping', non-infectious form of TB that can develop into infectious TB if not treated. Participants were recr...

Tutoring Young Residents with the G15

Tutors United

In 2013, Tutors United took the innovative approach to partner with a housing association to provide free tuition to young people in their social housing areas. The resulting Tutoring Young Residents (TYR) programme developed this model to enable children from all backgrounds to succeed while promoting better citizenship within communities.


Project Jua

OVO Foundation

Through Project Jua and simple rays from the sun OVO Foundation and Energy4Impact are providing affordable, clean energy to 320 schools and health clinics in rural Kenya. 'Jua' means sunshine in Swahili, so Project Jua is the perfect name for a project that brings solar power to the hardest-to-reach parts of Kenya for...

National Emergencies Trust Coronavirus Appeal Programme

UK Community Foundations

The National Emergencies Trust (NET) was launched in November 2019 to collaborate with charities and other bodies to raise and distribute money and support victims at the time of a domestic disaster. From the outset NET partnered with UK Community Foundations (UKCF) and on 18th March launched the NET Coronavirus Appeal with 47 community foundations...

Borough Market and Plan Zheroes Community Partnership

Borough Market

As a charitable trust, Borough Market's community commitment is to promote a responsible, sustainable approach to food production and consumption. The Market�s partnership with charity Plan Zheroes aims to tackle two of society's biggest current issues: food poverty and food waste.

The initiative involves over 40 Plan Zheroes&#...

End Youth Homelessness and Yorkshire Building Society Rent Deposit Scheme

End Youth Homelessness

110,000 young people asked local councils for help last year because they faced homelessness. End Youth Homelessness (EYH) is a national movement of local charities that have joined forces to solve the UK youth homelessness crisis. EYH teamed up with Yorkshire Building Society (YBS) to fulfill a shared priority to provide a solution to this pro...

Safe Spaces for victims of Domestic Abuse


During lockdown, crisis support charity Hestia and their national domestic abuse campaign UK SAYS NO MORE partnered with the General Pharmaceutical Council to implement Safe Spaces in pharmacy consultation rooms across the UK for victims of domestic abuse. to access support in a discrete way during lockdown. The partnership allowed victims to d...

Asda Tickled Pink


Tickled Pink started as a fundraising campaign 24 years ago, and is now an integrated, strategic partnership, that through a bold and ambitious vision, is striving to deliver real change around breast cancer early diagnosis rates in the UK to, ultimately, save lives.

The partnership has engaged colleagues and customers in...

Aviva and British Red Cross (BRC)

British Red Cross

Since 2016 the British Red Cross (BRC) and Aviva have been powering a movement of action and preparation to build communities' resilience. Since our partnership began, Aviva has dedicated its resources, money, skills and influence to deliver our mission of building safer, stronger communities, together. Never has this b...

EDF Helpline

Citizens Advice Plymouth

Citizens Advice Plymouth and EDF have been working in partnership for 11 years. This powerful relationship has been formed under the Warm Home Discount Industry Initiative and the partnership objective is to support clients that are experiencing fuel poverty and/or financial hardship.

We do this by empowering clients through debt, income max...

Pregnant Then Screwed Legal Advice Line

Pregnant Then Screwed

Our free legal advice line is open five days a week and is run in partnership with Gorvins solicitors in Stockport. The line is staffed by the employment law team there and headed up by Gorvins' employment law partner, Danielle Ayres.

Calls to the line are unlimited so someone can stay on for as long as they feel they need to. If they de...

National Emergencies Trust's Coronavirus Appeal with NatWest Group

National Emergencies Trust

In November 2019 NatWest Group approached the National Emergencies Trust (NET) to offer their support ahead of the next national emergency. In the face of an unprecedented crisis, NET and NatWest Group built a landmark partnership, at breakneck speed, to raise £10million in 4 months for grassroots charities supporting people in ur...

Talent Awards

Al Murray

DKMS Foundation

AL MURRAY, one of the UK's most popular comedians, is working with DKMS to urge new potential lifesavers to sign up to the blood stem cell register. We launched a major media campaign with Al in November 2019 where he spoke of his work with DKMS on a number of high profile shows including Good Morning Britain, BBC News, The Vict...

Adam Kay

The Lullaby Trust

Adam Kay is a comedy writer, performer and best-selling, award-winning author and official Ambassador of The Lullaby Trust.

Adam's first two books, 'This is Going to Hurt' and 'Twas The Nightshift Before Christmas', revisit his former career as a junior doctor. His books are laugh-out-loud funny yet also heart...

Chris Tarrant

The Stroke Association

Chris Tarrant became a high profile supporter of the Stroke Association in 2015 and is now so fully committed that we often joke we should put him on the payroll. He is quite simply one of the family. Chris had a stroke in 2014 and he describes it as the 'single most terrifying experience of his life.' His recovery involved intensive r...

Jason Isaacs

British Red Cross

We initially approached Hollywood actor and Harry Potter star Jason Isaacs to support the British Red Cross because of his passion for refugee issues. He has since become an incredible advocate for all our work, particularly during the Covid-19 pandemic.

A-list celebrities usually agree to promote one or two charity campaigns a year but,...

Elaine Paige OBE

The Children's Trust

Elaine Paige OBE was the first celebrity to engage in the work of The Children's Trust and has been an ambassador for almost 40 years

In the last 18 months, Elaine has donated a generous amount of her time to support The Children's Trust's music therapy work. Not only using her profile to increase awareness of the power of music&...

Tim Fell

British Stammering Association

Under Tim Fell's stewardship the British Stammering Association has transformed from a slightly stuffy, inward focussed organisation to a bold and confident charity, Stamma, with a renewed purpose, to change public understanding of what it means to stammer.

The organisation has blossomed over the last year, with increasin...

Jack Morris

The Brain Tumour Charity

In a year where leadership has required vision, determination, diplomacy and grit, Jack Morris has delivered all these qualities as he has embraced and built the role of Chair. He has moulded The Charity and Board, always leads with cheer and grace, whether from the front or from a position of subtlety on the sidelines. The grit...

Peter Kwok

UK Federation of Chinese Professionals

Peter founded and chairs the UK Federation of Chinese Professionals (UKFCP), the national community organisation of four regional professional associations for the advancement of over 200,000 global Chinese professionals in the country.

More recently, as UKFCP Chair, Peter founded the Global Diaspora Coalition with the UN Interna...

Keith John Leslie

Mental Health Foundation

Keith Leslie has chaired the Board of the Mental Health Foundation (MHF) since 2014. He has been pivotal in developing sound governance for an effective, rapidly expanding research and policy charity dedicated to good mental health for all.

MHF's response to recent challenges demonstrates why this matters. First, unprecedently high d...

Emma Ratzer MBE

Access Community Trust

Emma Ratzer became CEO of Access Community Trust in 2012, following a five-year period of progression within the organisation.

Taking the helm during adverse times for the Third Sector, following years of austerity policies and significant cuts in funding did not phase Emma at all. A strategy was carefully developed that would not only s...

Juliet Bouverie

Stroke Association

In her short tenure with the Stroke Association, Juliet has had a huge impact, not just on the charity, but across the stroke community. She is a power house for change and innovation, leading the development of a new corporate strategy working with people affected by stroke. In 2019, she made the bold decision to invest in the ...

Paul Bott


Paul is a great Chief Executive.

He does the things that other good Chief Executives do, such as saving a failing charity from closure; increasing its reach so it can be of more help to more people; and building an organisation that's clearer and better placed to deliver on its purpose; but it's the way that he does it that's spe...

Sarah Elizabeth Brook

The Sparkle Foundation

If being held at knife point, suffering a severe brain injury, being wrongfully arrested in Malawi and rushed to hospital for a life threatening operation and nearly dying seven times wasn't enough for Sarah to give up on her dream of changing lives over the last 30 years, then COVID-19 certainly wasn't going to stop her. In 201...

Gemma Peters

Blood Cancer UK

Gemma has proven herself to be a truly transformative leader. She took the bold decision to change the name of the charity, and to implement a new website, following extensive research and engagement with the blood cancer community. She has halted years of decline in both fundraising and research spend and has implemented a new strategy to ...

Jane Gurney

Essex & Herts Air Ambulance

Jane has a created a professional, positive working environment where innovation and creativity thrive. She acknowledges that the charity's achievements would not be possible without the dedication of the 'EHAAT family'.

As a leader Jane ensures ensure her team's passion for their work is maintained, supplemented with the...

Mark Milton

Ambient Support

Since his appointment in 2015, Mark Milton has been an agent of change. This transformation began 4-5 years ago and has taken Ambient from a low key NFP organisation into a dynamic, evolving entity that puts people at the heart of everything it does. Mark spearheaded the 'One Team' culture at Ambient successfully bringing toget...

Pregnant Then Screwed Communication and PR team

Pregnant Then Screwed

Pregnant Then Screwed has just two employees - the founder and an operations manager. We are entirely led by volunteers with lived experience of maternity discrimination. The engine room of that movement is our comms team.

We generate top tier national coverage weekly. We have been able to secure over 230,000 signatures for our petitions,...

Sarcoma UK's Communications Team

Sarcoma UK

Sarcoma UK's small but mighty Communications team are only 2.8 FTE but they have had an amazing 2019-20 helping the charity to its best ever year. The number of patients helped, the amount of research funded and awareness raised have all increased dramatically. The Comms team has played a vital role in helping the charity to increase invest...

British Red Cross Communications Team

British Red Cross

The Covid-19 crisis has seen the British Red Cross respond in the UK on a scale not seen since the Second World War. As the comms team (comprising media, social media, content creation, marketing and internal communication) we have had the challenge of our lives too. By launching our Kindness will Keep us Together campaign, we have ...

The Children's Trust Communications Team

The Children's Trust

Specialist rehabilitation centre and special school, The Children's Trust, responded to the Covid-19 pandemic quickly. Its communications team immediately stepped up. Recognising the anxiety and uncertainty faced by its stakeholders, the team turned high level decisions into clear communications that were timely, reassuring and ...

SJOG Finance Team


SJOG was a charity that had lost its way. It was closing services and in 2018 made a £1.9million loss on £15 million income. The finance team were mainly temporary agency staff.

When Leanne Welford joined as Chief Finance Officer at the end of 2018 she set about creating a clear team structure with existing temps either recruited int...

Diabetes UK Finance Team

Diabetes UK

Over the last year, the finance team at Diabetes UK have overhauled the charity's approach to planning in order to support a new outcome-led strategy, engaged colleagues to develop and enact a plan for financial systems transformation and adapted ways of working and processes in light of Covid-19 with no interruption to service. They ar...

Corporate Partnerships Team


The Corporate Partnerships team at WaterAid UK are an innovative, sector-leading team that are responsible for developing and implementing WaterAid's Corporate Partnership strategies by building relationships with the private sector to support WaterAid's work. WaterAid's mission, which aligns with Sustainable Development Goal Si...

Corporate Partnerships team

British Red Cross

The aim of the Corporate Partnerships team at the British Red Cross is to create and maintain meaningful, mission-aligned partnerships that maximise income and collaboration opportunities so that organisationally we can reach the most vulnerable people in society.

Over the last 12 months, despite being faced with uncertainty around Brexi...

Supporter Marketing and Engagement

British Red Cross

This year our Supporter Marketing & Engagement team have really excelled and bettered themselves.

The British Red Cross has been known by the industry as investing heavily in traditional forms of fundraising and is perhaps not as well known for its innovation. But in 2019, we made real progress in turning this around, transitioning f...

Partnerships and Philanthropy Team

Blood Cancer UK

The Partnerships and Philanthropy team deserve to win the Fundraising Team of the Year award for three good reasons:

- The team delivered ambitious targets across the team. Trust income grew by 47%, corporate income grew by 33%. Overall, the team surpassed their income target by 13% and cut planned expenditure by 26%, allowing the or...

Sarcoma UK's Fundraising Team

Sarcoma UK

Sarcoma UK's small fundraising team has had an amazing year. In the past nine years they have grown the charity's income between five and fifteen percent every year. Last year their income target was £2.1m, up from £1.86m in the year before.

They developed a robust Fundraising Roadmap identifying areas for growth and new ...

SJOG Fundraising Team


Since 1880, SJOG has been changing the lives of people across the UK by delivering on our purpose to meet need where we find it. The charity is diverse, supporting disabled people, older people, people who are homeless, and people who have been trafficked or subject to modern day slavery. The achievement of SJOG's fundr...

Just a Drop Fundraising Team

Just a Drop

Like many charities, when the pandemic was announced Just a Drop started to worry about funding and the losses that could be incurred. It's been four months since the start of the lockdown, and the charity is thriving having secured over £100,000 of new business and beating their yearly total for the former year. This is due t...

Andy Fletcher

Together for Short Lives

Andy Fletcher is a children's palliative care legend. A man with the passion and vision to build a better future for the UK's most vulnerable families caring for terminally children. A world where families can stop fighting and start living and make the most of every moment with their child, whether that's for years, months or d...

Dr Nicola Sharp Jeffs

Surviving Economic Abuse

Our nomination highlights the success and determination of Dr Nicola Sharp Jeffs in founding and developing the charity Surviving Economic Abuse (SEA). Nicola founded SEA in 2017, and it is the only UK charity dedicated to raising awareness of economic abuse and transforming responses to it. Our nomination recognises Nicola's dedication,...

John Verge

Golden Lane Housing

For 20 years, John Verge has worked for Golden Lane Housing (GLH) and was appointed CEO in September 2018. GLH provides homes for over 2,000 people with a learning disability across the UK, with a vision of a world where everyone with a learning disability has opportunities to access good quality housing that meets their needs. John has...

Olivia Curno

Vision Foundation

In the 20 months since she took over as CEO of Vision Foundation, Olivia has led the transformation of the charity, driven by a determination to build an organisation that serves the significant and unmet needs of blind and partially sighted people in London. Under her leadership, in close partnership with her Chair Anna Tylor, the ...

Lorraine Gillies

Scottish Community Safety Network

Back in 2017, The Board of Directors knew that they had to recruit someone who could make substantial change happen, revive a failing organisation and regain trust from it's members and funders. Lorraine immediately identifed that, with a small staff team and limited resources, the organisation had to focus on its best assets - ...

Nathan Sparling

HIV Scotland

HIV Scotland was created in 1996 by people living with HIV (PLHIV), activists, and key human rights figures in response to the Scottish Office AIDS Task Force calling for improved provision and coordination of services. We are a highly motivated team of seven who advocate, campaign and promote the issues alongside PLHIV to government...

Maddy Ford

The Change Foundation

The Change Foundation met Maddy in 2016 when she became a participant in the first year of Team Habana, an experiential learning programme designed to develop young people's confidence and leadership behaviours. We were incredibly impressed with Maddy's commitment to Team Habana and her coaching and mentoring skills and abilities and as...

Lisa Freshwater

Blood Cancer UK

Lisa Freshwater is a worthy winner of this award, for her role as Director of Organisational Effectiveness at Blood Cancer UK. When Lisa joined the organisation, she joined a charity with a poor culture, low morale and ineffective processes. She has led a transformation in the way that the charity works, implementing an IT revolutio...

Matt Hickey

Mental Health Foundation

Matt Hickey joined the Mental Health Foundation (MHF) in 2015 as the Community and Events Executive, being promoted to Manager of the team in 2017, in recognition of his community fundraising talent and drive to develop himself professionally at MHF. During his time at the Foundation he has developed and launched new fundraising programmes ...

Nicolas kee mew

Avante care & support

Award winning care home manager

Nicolas started from a housekeeper and made his way up as care home manager He is a rising star from NCF and also an active fundraiser for Alzheimer's Society and Alzheimer's Research.

Nicolas is originally from Mauritius and started his career in care as a housekeeper and made his way up to an award wi...

Megan Jezzard

Career Connect

Career Connect would like to nominate Megan Jezzard for the Rising Star award. Megan has been working as a Coach with young people in St Helens for 3 years. Megan has shown exceptional skill and commitment to her work, delivering coaching and engagement in the two most challenging wards. Young people in these areas face multiple barriers to eng...

Madeleine Harvey

We Are Undefeatable

Working on a multi-channel behaviour change campaign, managing the expectations and sign-off processes for 15 charities, ensuring that countless film edits and over 600 social assets stayed on brand and on message, while scrutinising an all-singing, all-dancing multi-million-pound media buy all within the last year and at her first ...

Chris, IWF Hotline Manager

Internet Watch Foundation

The IWF exists on the front lines of the fight against child sexual abuse imagery online. Chris joined our team in 2012 as our Hotline Manager, quietly taking on one of the hardest jobs in the world. Every day, Chris diligently reviews countless images and videos of children suffering sexual abuse for removal, whilst recruiting, tra...

Greg Silvester

Special Olympics Great Britain

Greg Silvester is an extraordinary man who has voluntarily spent over 30 years working for a more inclusive society, trying to break down barriers for people living with, and the stigma attached to, intellectual disabilities. Helping others in any way he can. He is truly an inspiration. From the age of 10, when Greg began training a...

Laura Smith - Head of Talent

The Brain Tumour Charity

Laura's naturally warm and intuitive approach to managing people is characterised by an impassioned enthusiasm for doing right by everybody. She combines qualities of guardianship, firmness where required and absolute fairness, Laura knows everybody and understands their jobs. Her modesty has seen her choose a Head of title over a ...

Moyra Parfitt

Calan DVS

Moyra Parfitt is Operations Manager for all Calan DVS's front-line services across Powys a stalwart of domestic violence and abuse support to victims. She has an impeccable work ethic, is compassionate, with high standards and expectations of service provision to victims of domestic abuse and their children. She leads the team daily in ...

Polly Holt

Orbis UK

For over 10 years Polly Holt has been an integral member of Orbis's small communications team, volunteering with us two afternoons a week. An illustrator and designer by trade, she is unable to work due to a long-term condition, but instead channels her creativity, enthusiasm and passion into improving how we visually tell the s...

Kimberley Ferguson

British Heart Foundation

Kim Ferguson champions the British Heart Foundation (BHF)'s values compassionate, informed, driven and brave every single day, and over the past four and a half years, has been devoted to making sure our brand remains relevant and engaging for people affected by heart and circulatory diseases. She displays compassion by making s...

Charlotte Freeman

Cornwall Air Ambulance Trust

Charlotte joined Cornwall Air Ambulance Trust as a Design and Marketing Content Officer in March 2018, on the eve of the charity launching its New Heli Appeal in April of the same year. Tasked with bringing the two-year Appeal to life through engaging and imaginative graphic design, Charlotte took on the role like a duck to water and hit th...

Holocaust Survivors

Holocaust Educational Trust

We are privileged to work with 73 Holocaust survivors who volunteer their time to speak to schools, universities and other settings and ensure that young people understand the human stories of the Holocaust. These dedicated volunteers are all over the age of 75 and most are in their late eighties and nineties, yet despite their age they tra...

The Brain Tumour Charity's Young Ambassador Team

The Brain Tumour Charity

The Charity is delighted to have 23 Young Ambassadors who volunteer and help us by sharing their deeply personal experiences of a brain tumour. Their thoughts and reflections in words, pictures, and on social media are a powerful way to reach out to all individuals who come to us for help, and in a way that is as encouraging and positiv...

RMC Volunteers

Refugee and Migrant Centre

The Refugee and Migrant Centre (RMC) was founded 20 years ago by volunteers and volunteers have been integral to the service and its success ever since. Up to 150 volunteers a year complement the 90 staff contributing a huge amount to all aspects of our work, free and worth well over £100,000 a year. We recommend the whole team for th...

Jewish Women's Aid Volunteers

Jewish Women's Aid

Jewish Women's Aid supports women and children affected by domestic violence and abuse with short-term and long-term support. Our range of domestic abuse services includes immediate practical and emotional support, counselling, children's therapy and support groups. Our dedicated team of 140 volunteers, who are supervised and co...

Foster First


Foster First is a programme created by C.A.R.I.A.D. (Care And Respect Includes All Dogs). We realised there was a desperate need for foster carers to help small UK animal rescues cope with the huge volume of pets, primarily dogs, that were coming into their shelters for a variety of reasons including abandonment, cruelty and neglect or ...

John Russell

British Stammering Association

John Russell is a legend within the British Stammering Association. He's been raising funds for the charity for over 25 years. Not huge amounts, nor headline grabbing activities, but raising probably £50K. Year in, year out, he has been there, advocating on behalf of the charity and for those who stammer, raising m...

Anthony Abbott

Special Olympics Great Britain

Special Olympics GB is a Volunteer led organisation and without our 4,000 plus Volunteers we wouldn't be able to do what we do today.

We could put forward 4,000 nominations for this award but this nomination is extra special and it was the decision of our Athlete Leadership Team to nominate Anthony Abbott from Special Olympics GB for...

Kathy Thompson


Schoolreaders is a children's literacy charity which recruits volunteers to go into local state primary schools and listen to the children read each week. Currently we have 1,270 volunteers listening to children read in 674 schools around the country. The time the volunteers spend with the children helps improve their literacy but also resu...

Sally Hurman

DKMS Foundation

Sally, known by her Instagram handle @gettingstuffdoneinheels, has been volunteering for us since early 2018. Sally was inspired to share content about DKMS UK and its mission following her husband, Gavin's, own battle with blood cancer.


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