Entry Tips & Hints


  • Plan Ahead. Draft an outline of what you want to get across before you start writing.
  • Create a Story. Judges like a clear narrative. Go back to grammar school – give the 5 Ws – Who, What, Why, Where, When.
  • Don’t use jargon. The judging panel may not necessarily know the ins and outs of your campaign. Skip the big words and make sure you have given background detail where needed.
  • Don’t ignore the fine print. Ensure you are covering all of the criteria for your category/ies. Keep to the maximum word count (or page limit). Upload the required amount of images to the required spec.
  • Choose support materials carefully. There is so much temptation to upload everything. Don’t do it! Choose the best and most evocative stats, videos, images and testimonials to support your case.
  • Think like a judge. The judges might be reading anywhere from 30-50 submissions. Put yourself in their shoes before submitting a final draft. Make it an easy read with clear objectives. Don’t over-format. Stand out.
  • Submit on time! This is one for us really, as it would make our lives easier. But it also means avoiding a late fee!

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