Plan Ahead. Draft an outline of what you
want to get across before you start writing.
Create a Story. Judges like a clear
narrative. Go back to grammar school – give the 5 Ws – Who, What, Why, Where,
Don’t use jargon. The judging panel may
not necessarily know the ins and outs of your campaign. Skip the big words and
make sure you have given background detail where needed.
Don’t ignore the fine print. Ensure you
are covering all of the criteria for your category/ies. Keep to the maximum
word count (or page limit). Upload the required amount of images to the
Choose support materials carefully.
There is so much temptation to upload everything. Don’t do it! Choose the best
and most evocative stats, videos, images and testimonials to support your case.
Think like a judge. The judges might be
reading anywhere from 30-50 submissions. Put yourself in their shoes before
submitting a final draft. Make it an easy read with clear objectives. Don’t
over-format. Stand out.
Submit on time! This is one for us
really, as it would make our lives easier. But it also means avoiding a late