Adam Petrie

Associate Director, Brand and Marketing Communications, CLIC Sargent


Adam is Associate Director of Brand and Marketing Communications at CLIC Sargent, a charity helping to stop cancer destroying young lives. His remit is to equip, inspire and annoy the rest of the organisation to really live the brand in order to better communicate to the outside world who we are, what we do and the difference we make to young lives.
Prior to his current role, Adam was Director of Comms and Marketing at Shooting Star Children’s Hospices, where he led a rebrand which tackled deep-rooted misconceptions of children’s hospices. This was centred around the creation of a group of fingerprint characters called The Friendlies, which convey the fun and positivity of children hospices as well as the sensitive side. The rebrand won a Third Sector Brand Development Award.
Adam’s experience also includes working in a media capacity at major sporting events, culminating in two years at London 2012, where he helped to set up and deliver the official Olympic and Paralympic News Service.

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