Winston's Wish

With ambitious plans to reach more bereaved children than ever, Winston's Wish needed a new look that echoed those ambitions. The refreshed branding, which saw the charity adopt a new bold and modern look and feel, was launched as the charity celebrates its 25th anniversary. Since 1992, Winston's Wish, the UK's first childhood bereavement organisation, has been at the forefront of support for bereaved children.

Alongside the new visual identity, the charity launched a new strapline 'Giving hope to grieving children'. The new strapline conveys hope - a key element of the support the charity gives bereaved children and families and is a reminder that the charity is positive and optimistic about children and families.

The refreshed branding has been well received - with an increased awareness of the charity. Winston's Wish has seen a 19% increase in families referred, a 26% increase in calls to the national helpline and a 17% increase in visitors to its website. 

With increased awareness as a result of the brand refresh, Winston's Wish moves closer to its vision of a society in which every child can get the help they need when someone close to them dies.

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