The Chokeables

St John Ambulance


This research-led campaign took a subject that parents feared – their baby choking – and provided the solution through an engaging, 40 second film. Thanks to audience insight, strong creative and well-planned integration, the video has now reached 31m people on TV, 8m online, had over 500 pieces of coverage, secured 25k new Facebook fans, changed perceptions of the brand, inspired further first aid learning - and ultimately helped save 41 babies from choking.

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