Saints Foundation & The Big Issue


Saints Foundation and The Big Issue collaborated to establish an innovative way of: changing negative misconceptions of vulnerable adults' potential, creating new opportunities for The Big Issue vendors and raising awareness of Saints Foundation's work in the local community. We produced a special edition publication, combining elements from a typical matchday programme and a Big Issue magazine. This special edition went beyond the reach of each parties' usual buyers to create a unique mass audience. The publication was sold on the streets of Winchester with help from Saints players, Nathan Redmond, Oriol Romeu, Manolo Gabbiadini and Florin Gardos, and then again at the first game of the season. We received an overwhelmingly positive response from the public and the media, with over 4,661 copies purchased, generating £5,800 for the vendors that took part, a considerable increase to usual earnings. It did not stop there, beyond selling our special edition, four Big Issue vendors are now in employment with Southampton Football Club and others have been equipped with valuable professional skills, demonstrating how this partnership has gone on to support people and changes lives not only in the short term but has left a long term positive impact.

Website Menu