Race for Life Pretty Muddy

Cancer Research UK


Since inception in 1994 Race for Life has seen a sustained period of growth and huge success within the U.K. fundraising event market. Now a mature product, the series is facing challenges of diminishing headroom with over 4.5 million women having already taken part.
Cancer Research UK have been looking to extend the product lifecycle by providing fresh, innovative ways for existing and new supporters to interact with the brand, whilst retaining its core purpose. Race for Life Pretty Muddy has met this objective perfectly and is enabling thousands more women to fundraise for Race for Life.

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