Prostate Cancer UK

Prostate cancer affects one in eight men in the UK – and our work with Prostate Cancer UK is about trying to change that. A massively successful listening exercise in 2014 gave us the tools, and the client the confidence in our ability, to take the lead in crafting a new fully integrated, multi-discipline campaign that would launch a new proposition and would see Zone produce its first TV advert. So far our work has helped drive 230,000 sign-ups to the Men United movement, 120,000 digital video views and a 50 per cent increase in post sign-up engagement.

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