Oxfam Pioneers



A groundbreaking, multi-channel fundraising campaign that significantly upgraded giving within Oxfam’s Mid-Value donor file and provided a compelling narrative to take supporters from “Dorothy Donor” to “Major Donor”.

Crafted from key supporter insight and analysis of the donor file, Oxfam executed a highly personalised multi-step fundraising campaign from which "Oxfam Pioneers" will contribute over £1.03 million and donors will feel an integral part of a vision to fund innovation in water and sanitation to help some of the world’s most vulnerable people.

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