Motor Neurone Disease Association

The Fundraising Team at the MND Association deliver strong income growth each year, but 2014 was a truly amazing year.
Everything was going well, and with some exciting new developments, when over the August Bank Holiday the Ice Bucket Challenge.......erupted.
They worked wonders to grasp this opportunity and raised over £7.2m – an extra half a year’s income - in the space of a few weeks.
But many planned activities still had to go ahead, and we could let down supporters engaged in non-IBC fundraising activities.
By the end of year fundraising income excluding IBC was a record £8.4m - beating budget by 10%.

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