Memory Walk

Alzheimer's Society


Memory Walk is a traditional style, free to enter sponsored walk that the whole family including dogs can take part in. In the last 3 years, Memory Walk has tripled its income from £2.3m to £6.6m in 2016. 
As one of the fastest growing mass participation charitable events in the UK last year, by 77%, it shows the power of a good strategy delivered successfully to drive income growth.

The continued rise of Memory Walk income (up by 150% since 2013) demonstrates the benefits of a more long term strategic approach, keeping the cause front and centre, offering activity relevant for the audience and delivering an experience that retains and attracts new participants to build income year on year for the Alzheimer’s Society.

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