Campaign Against Living Miserably


CALM seeks to prevent male suicide, the single biggest killer of men 20-45 in the UK. To do this we need to shift the cultural/social norms that prevent men from seeking help.

Launched in July 2014, #Mandictionary is a light hearted campaign aimed at encouraging men to think about masculinity, question stereotypes, share their own ‘man definitions’, and promotes our brand/services a which resonates with men. Thus giving permission to men to get help when down, and where to start to get that help.

Channels #mandictionary, print ads, outside advertising sites, tagboard on www.thecalmzone.net/mandictionary. Budget: under £5k.

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