Make a song and dance about Poverty

Oxfam GB


Oxfam asked young people to make a song and dance about poverty.
Trialling a new type of communication journey, from noise in a field, captured on mobile, through to regular giver, via song and dance! Instead of leading with e-mail, we wanted to lead with text. Giving people bite-size information they could glance at and a link they could click, this gave us really clear information on how engaged different people were and enabled us to tailor the journey putting our supporter at the heart. We rewarded participants with a free download to a track that they helped to make!

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