In 5 years Crisis’ relatively small fundraising team of 40 has increased gross income from £16.5m to nearly £32m and grown net income by 71%. They have increased the supporter base by 276,157 people, and shown significant growth across multiple income streams including individual giving, major donors, trusts, community and events fundraising, and corporate partnerships.


Responding to negative perceptions of fundraising in the media they developed the ‘supporter in the room’ concept. This means that in every communication, meeting or discussion fundraisers imagine a Crisis supporter is in the room with them to ensure they are proud of everything they say and do. The team celebrates a ‘fundraiser of the month’, open to anyone in the organisation who has helped fundraising. They also celebrate a ‘supporter of the month’ and share their story to keep supporters at the centre of all they do. They work with colleagues in the volunteering and campaigning teams to gain a 360 view of supporters and understand all they do for Crisis and how to devise ‘moments of joy’ for them.

Crisis fundraisers are passionate about ending homelessness, they volunteer at Christmas, in services and proactively involve Crisis clients in their work.

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