Crisis at Christmas Campaign 2014



Crisis at Christmas is the flagship fundraising appeal for Crisis which raises money to open 13 centres welcoming over 4,000 homeless guests between 22-30 December. The integrated campaign covers ATL and BTL media channels to cold and warm audiences.

The campaign is built around the ‘Reserve a place’ proposition and follows three stages, launch, main and pre-Christmas activity.

Crisis at Christmas 2014 smashed its income target, all six acquisition mediums broke even, making it the most successful appeal to date. Warm returns on investment were phenomenal reaching 390:1.

It’s probably the best performing campaign of its type in the sector.

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