Save the Children


A world first – Save the Children used the popular game
Minecraft to engage new, key audiences in its cause.

Gamers were inspired to build clinics in Minecraft to raise awareness and funds for Save the Children’s Build it for Babies clinics appeal – the first ever attempt to build a real, life-saving building via Minecraft.

With bags of coverage online and in the press, Clinic Craft
raised and changed Save the Children’s profile among key, influential audiences.

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