Over the last three years, alongside a new organisational strategy, we have refreshed our brand to better reflect our values and meet the needs of the people we're here to support.
An important idea in our strategy is to "Make a difference". This was especially important when it came to our brand. Rather than focus on awareness and reach, we've searched hard to find ways our brand could address the needs and pain points for the people that use our services.
Down to the language we use to communicate in emails each day and the physical environments that people enter when they arrive at one of our services, we've committed wholeheartedly to making a difference.
Leading our refreshed brand is our new user-centred website which is already helping people get the support they're looking for from Change Grow Live.