Battersea Dogs & Cats Home

What was the team's aim?

Battersea Dogs & Cats Home has traditionally relied on legacies, but that was working less well. The charity's dogs were in Victorian kennels that were no longer fit for purpose and the organisation was running a large deficit. To achieve a turnaround as quickly as possible, the fundraising team had to be focused and determined.

How has the team developed?

Battersea has invested in training for the fundraising team, focusing on skills that bring the greatest impact in a short period, such as negotiation, pitching, project management, prioritisation and copywriting. Team members are encouraged to shadow front-line workers to learn about the work.

How much money was raised?

The fundraising team raised £17.2m last year – almost £6m more than in 2013 and 10 times more than in 2010. Battersea's total income, including legacy donations, increased to £27m in 2014 from £10m in 2010. Last year the team grew the number of regular givers to 100,000, who give £1.2m a month. This has enabled Battersea to launch ambitious plans for the future and build desperately needed facilities, including new kennels and a veterinary hospital.

What did the judges say?

Mark Bishop, director of fundraising at Prostate Cancer UK, said: "It is a well-documented transformation of income where members of the fundraising team were able to inspire those around them."

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