Battersea Dogs & Cats Home

Throughout 2017 and into 2018 Battersea’s Communications team worked together to tackle animal cruelty and raise awareness of the paltry prison sentences given to perpetrators. Motivated by the shocking cases of cruelty witnessed at our own centres, we launched an ambitious campaign to change the law and we succeeded.

Not only does our campaign success give hope to thousands of animals in the UK, it has united our charity; drawing in every department in the organisation, pushing towards the same goal. We have undoubtedly gained greater confidence in our ability to harness the public mood and have grown and deepened political and supporter relationships across the UK. We have also used celebrities in our campaigning work for the first time and have learned much of the benefit it can bring. In a crowded marketplace we have shown we can drive the political agenda in England and Scotland, and achieve lasting results.

Website Menu