Annual Report - Digital First 2013/14

Rainbow Trust Children's Charity


Rainbow Trust Children’s Charity provides emotional and practical support to families who have a terminally ill child. For our Annual Report 13/14 we decided on digital first production to reach a many people as possible with as greater impact as possible. Our budget was just £5,000 and project-led by an in-house team working with three agencies. This innovative approach achieved excellent feedback and to date our Annual Report has been viewed 10,175 times online, reached just over 35,000 people through Facebook and Twitter and achieved 4,720 film views on YouTube.

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