Adam Petrie

Director of Communications , Shooting Star Chase


Adam has a big passion for the sector, having worked predominantly for not-for-profits since leaving the world of editing football sticker collections in 2003. Since then he has worked across a wide range of charity comms, with particular focus on media relations, creating compelling publications, and nurturing brands to better reflect a charity’s mission.

Adam is currently Director of Comms at Shooting Star Chase children’s hospice. In 2013 he led the rebrand following the charity’s merger, tasked with breaking deep-rooted misconceptions associated with children’s hospices. The creation of a group of fingerprint characters called The Friendlies – which communicate both the fun and sensitive nature of children’s hospices – won the Third Sector Award for Brand Development in 2014.

Adam’s experience also includes working in a media capacity at major sporting events culminating in two years at London 2012, where he helped to set up and deliver the official Olympic and Paralympic News Service.

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