YMCA national rebrand

YMCA England / ArthurSteenHorneAdamson

 

YMCA in England is a federation of independent, locally-based charities that work to transform and enrich the lives of young people and their communities.
Cuts in funding and lack of understanding about who we are and what we do has resulted in an urgent need to develop a clear, consistent, cause-related brand proposition that ensures our future success.
We have therefore undertaken a national rebrand of YMCA in England, with new messaging and a refreshed visual identity that provides greater clarity and consistency in how we are perceived and understood by our stakeholders and the world at large.

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