Spend Your Year With Us: Our Annual Report 2015/16

The Brain Tumour Charity

 

The Brain Tumour Charity wanted to communicate our mission, operations and achievements to our donors in an innovative and inspiring way. We saw the annual report as an opportunity not only to share our successes, but to encourage readers to remain engaged with The Charity long-term and to think about other ways they could be a part of #TheBrainyBunch. To achieve our aims, we created a practical report that can be used every day in the form of a desk pad.

By turning the report into an office accessory, each copy will reach far more people than simply the person it is addressed to. The report includes a handful of ‘calls to action’ and ‘to-do’ lists which connect with the content on each page, contributing to raising awareness for The Charity, as well as encouraging engagement throughout the year.

The Brain Tumour Charity is pioneering in everything we do, and we wanted our annual report to be no different. The Charity has had a highly successful year, driven by our five-year strategy ‘Defeating Brain Tumours’ and we wanted our annual report to reflect this by mirroring The Charity’s approach of challenging the status quo in all areas of our work.

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