#RestartaHeart

British Heart Foundation

 

Alongside Twitter the British Heart Foundation developed the worlds first campaign powered by 'Likes'. 

#RestartaHeart used gamification to bring a powerful message to thousands of people around survival rates and the urgent need to train people to deliver CPR and to be confident when the moment comes to put that training in action. 

By 'liking' the campaign tweet the user found out first hand what their chances of survival would be in a thought provoking campaign that carefully straddled educational and dramatic messaging.

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