Refuge

Refuge’s small, dynamic communications team has shown incredible initiative and dedication over the past year.

We launched two major campaigns: My Money, My Life, which saw Refuge partner with The Co-operative Bank to raise awareness of financial abuse; and #GiveThemRefuge, launched to highlight the impact of domestic violence on children. Both gained national coverage and phenomenal reach. #GiveThemRefuge stimulated an 89% increase in donations and website traffic increased by 1000%. Our Communications Director was working alone when both campaigns launched, making their achievements even more remarkable.

The team also worked quickly and creatively to maximise an unexpected campaign to raise money for Refuge, in support of a character from The Archers. As well as raising £130,000, the fund achieved unprecedented levels of awareness around controlling behaviour, thanks to our efforts. We achieved coverage in every national newspaper, on the BBC Breakfast sofa and on Woman’s Hour and our digital media was lauded as best practice by Third Sector magazine.

Indeed, the way our team maximised this opportunity showed why we should win this award – we are nimble, proactive, and responsive, and our work plays a vital role in ensuring women experiencing abuse know where to turn.

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