Neat Streets

Hubbub Foundation UK

 

Hubbub’s Neat Streets Campaign was a 5 month social experiment which tested innovative and playful ways of tackling littering on Villiers Street in Central London, using current best thinking on behaviour change and awareness raising from around the world.

The project combined a series of creative initiatives including a photo gallery of local people (My Street is Your Street), chewing gum artwork, noise-making bins, a voting ‘ballot bin’, street actors (The Naked Bin Men) and campaigns specifically targeting chewing gum and cigarette butts. 

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