GOSH Charity’s communications team has punched above its weight to deliver our most ambitious programme ever, smashing targets and helping achieve record levels of income.
The Sainsbury’s Christmas campaign was a perfect fit for our message of keeping families together, and the £550,000 we generated helped do just that by funding family accommodation.
Our work with the DIY SOS team reached millions more people, and both partnerships had a huge pickup on social media, ensuring our cause was front and centre in peoples’ hearts and minds.
Our One Day at GOSH film smashed its target for views by 379% and saw a 665% increase on typical Facebook likes. And the story of previously conjoined twins Rosie and Ruby’s first day at school grabbed front page headlines, giving us 4x the social media reach and 10x the press reach we had targeted, as well as a seven-fold increase in text donations.
The charity has surged to seventh in the Charity Brand Index and fourth in the Buzz Index, and has made its biggest ever contribution to the hospital:
“It was really heart-warming to think that people read our story and donated – it brought sunshine into our lives.” Abby, mum of Rowan