'Give to GOSH' Appeal

Great Ormond Street Hospital Children's Charity

 

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. We sought a media partnership to raise money to meet the hospital’s most urgent funding needs and to engage both a London and national audience in our cause. We approached the ESI newspaper group, owners of the Evening Standard and Independent titles. Together we developed the ‘Give to GOSH’ Christmas appeal which launched in November 2015.

The appeal was a fantastic success. We trebled our fundraising target, raising over £3.5 million, breaking all previous seasonal appeal records for ESI Media. We reached new donors and secured new corporate partners. We had a story running in each title every day during the 12-week period, across print, digital and broadcast channels. We secured 73 front page stories, with seven full front pages in the Evening Standard, two in the Independent and two in the Independent on Sunday. Sarah Sands, Editor of the Evening Standard said “This was our most successful appeal to date. By following patients’ stories throughout the appeal our readers really engaged with the campaign and we raised a record amount.”

 

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