Forster Communications

FitzRoy is a national charity that supports people with learning disabilities. It wanted to give a voice to parents of people with learning disabilities on the pressures they felt caring for their children.

The charity worked with Forster Communications to develop and promote a report about those pressures, specifically the concerns many parents have about what would happen to their children once they weren’t around the look out for them.

Working together, Forster and FitzRoy recruited a group of parents for a series of focus groups on the issue, supplemented by a survey of professionals who work with people with learning disabilities on their concerns for the system of care and support currently in place.

They used the findings to develop a hard hitting report which including a series of recommendations for change, “Who will care after I’m gone?”, and launched it in November 2015.

The report generated 20 pieces of national and trade coverage, increased the number of website visits by 75% compared to the previous fortnight and engaged a range of key influencers, with both the Prime Minister David Cameron and Norman Lamb MP committing to addressing issues affecting parents of people with learning disabilities.

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