Charities Trust and The Big Give

What is the background?

The Big Give was set up by Sir Alec Reed, founder of Reed Recruitment, to allow donors to search for charities they could support. The Big Give Christmas Challenge was conceived to help charities develop their online fundraising through a match-funding scheme, with all donations doubled in real time.

What does the partnership do?

The Big Give first partnered with the Charities Trust, an organisation experienced in match funding, to deliver the Christmas Challenge in 2008. The charities worked together, with The Big Give developing an online portal and the Charities Trust creating a payment processing system and a database. A funding pot was established with money from the Reed Foundation and others. The Christmas Challenge ran over three days in early December, but planning for the event started in March.

What has it achieved?

The Christmas Challenge has raised more than £64m for UK-registered charities since 2008. In 2014, it raised £11.2m for 367 charities, with £1.5m raised in the first five minutes it went online. The average donation of £268 is significantly above the national average of £39.

What did the judges say?

Stella Smith, a consultant, said: "This entry is a great and innovative initiative that has been particularly well executed."

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