British Red Cross

Disaster can strike anywhere at any time. The British Red Cross helps millions of people around the world get the support they need when a crisis strikes.

Our Communications team is integral to this effort. Everything we do – in the media, on social, in our multimedia content - is focused on inspiring people to take action to support people in crisis, either through donating money or volunteering their time.

While are we best known for our high-profile fundraising appeals for international emergencies, in May 2017, we launched the We Love Manchester appeal with Manchester City Council and Manchester Evening News, following a terror attack at the Manchester Arena which caused huge loss of life and trauma.

Our Communications team sprang into action, with one core objective: to inspire as many people as possible to donate to the appeal, to raise significant amounts of money for the victims of the attack.

Through innovative partnerships and a high-profile benefit concert that was televised around the globe, we helped to raise £18m – of a total of £21m - for those affected by a tragic event that we will never forget.

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