Bob wrote to Esther Rantzen after reading her article about loneliness in a national newspaper. His letter provided inspiration to create The Silver Line and she carried it round with her, and quoted from it regularly. Bob attended the launch of The Silver Line and became the first community champion of the charity. An excellent media performer and tireless campaigner and public speaker, Bob has helped to promote The Silver Line in person, print and broadcast media in the UK and around the world. A great deal of awareness and fundraising can be directly attributed to "the power of Bob".