Alder Hey Children's Hospital with Matalan

Alder Hey Children’s Hospital is a national centre of excellence for research into children’s health and medicines. The objective of the Charity’s corporate partnership with Matalan is to raise funds to build a new research and education centre on Alder Hey’s health campus, to ensure ground-breaking research will be carried out to save and improve the lives of
children globally.

Alder Hey Children's Charity and Matalan worked together to develop a mutually beneficial campaign to deliver a £1.5 million, 5 year, pledge for the centre. This began with the hugely successful ‘alphabet scarf’ campaign which reached 250 million people and raised £653,000.

78 celebrities put their face to the campaign including Britney Spears, Sarah Jessica Parker, Keith Lemon and Orlando Bloom.

PR Value over 200 pieces of coverage with
a value of over £2.5M and Reaching 190 million people
from across the world via social media alone.

Website Menu